TORONTO, ON, February 18 – The Coffee, a global coffee chain known for its minimalist design, specialty coffee, and tech-driven service, is set to open its first Canadian stores in Toronto. With a presence in 19 countries, The Coffee will introduce a new option for coffee enthusiasts in Toronto, combining premium quality with convenience.
The first store will open in February 2025 at 901 King Street West, followed by the other two locations opening in the spring at 387 Front Street and 150 Bloor Street. The company’s goal is to bring high-quality, specialty-graded coffee to Canada, offering a daily indulgence for those who value taste, time and authenticity.
With plans to open over 40 stores nationwide, including future locations in Montreal and Vancouver, The Coffee is focusing on Canada as a major growth market. The expansion is part of the brand’s mission to make specialty Brazilian specialty coffee more accessible in large cities across the globe.
“We’re excited to launch in Toronto, a diverse, vibrant city filled with people who appreciate quality coffee,” said Alexandre Lanzini Fertonani, Co-founder and CEO of The Coffee. “Toronto’s strong economy and variety of consumers make it the perfect place to introduce our brand to Canada.”
Known for using limited, specialty-graded coffee beans, The Coffee offers a premium product at an affordable price point. The brand’s minimalist, design-focused stores and tech-enabled ordering system create a seamless customer experience, catering to people on the move and cozy-café-enthusiasts alike.
Toronto Global has played a key role in facilitating The Coffee’s entry into the Canadian market, helping the company navigate local business regulations and connect with local suppliers.
“Congratulations to The Coffee for entering the Canadian market. Toronto is a city of coffee lovers, we have no doubt that The Coffee’s innovative approach will appeal to Torontonians and Canada at large. I look forward to seeing their stores pop up in years to come,” said Stephen Lund, CEO of Toronto Global.
In addition to sourcing ingredients from local vendors, The Coffee will create over 200 jobs in Canada within the next five years, ranging from baristas to back-office staff.
As The Coffee prepares to open its doors in Toronto, the company is eager to make its mark on the Canadian coffee scene. “We see Toronto as the perfect launch pad for our expansion in Canada,” said Felipe Assis, Head of Operations in Canada. “Our goal is to build a network of stores that bring quality coffee to busy urban centers across the country.”
About The Coffee
The Coffee is a global coffee chain operating in 19 countries with over 300 stores worldwide. Specializing in premium, specialty coffee and offering a modern, tech-driven ordering experience, the brand is committed to providing high-quality coffee in convenient, design-forward locations.
For more information, visit The Coffee.
Media Contact:
Lucas Silva
[email protected]
+55 (41) 98818-1559
Felipe Assis
[email protected]
437 365 9326
Camila Monteiro
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