Toronto Global https://torontoglobal.ca Your Region for Business Fri, 27 Jun 2025 16:43:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 Toronto Global Your Region for Business false How Church-Wellesley Village became an economic force https://torontoglobal.ca/business-insights/church-wellesley-economy/?utm_source=rss&utm_medium=rss&utm_campaign=church-wellesley-economy Fri, 27 Jun 2025 16:43:35 +0000 https://torontoglobal.ca/?p=40390 June in Toronto is electric. Patios spill onto sidewalks, music floats from open windows, and rainbow flags adorn storefronts as the city comes alive with festivals, parades, and celebration. Nowhere is this energy more concentrated than in Church-Wellesley Village, the designated heart of LGBTQ2S+ life in Toronto. 

The village’s role as a commercial district and as a site of cultural capital is unique. Church and Wellesley is a living business ecosystem that reflects the intersection of identity, advocacy, and economic vitality, having driven tourism, entrepreneurship, and the creative industry in Toronto for decades.

What happens when community, activism and business collide? It happens more than you think, and Toronto’s gay village reflects the benefits of keeping the human side of business at the forefront.

A Village Built on Visibility

91905 1
Drag queen performance at the 501 gay bar on Church St. in 1995.

In the 1970s and 80s, as police raids and social marginalization pushed gay bars and community hubs from the periphery to central, urban neighbourhoods, the Village offered both affordability and proximity to downtown. Early businesses, many of them bars, cafes, and bookstores, were not just commercial ventures but sanctuaries. Places like The Barn, Chatelaine’s, and Glad Day Bookshop were deeply tied to political organizing and social support networks.

That dual purpose as both business and safe space shaped a unique commercial identity. It wasn’t just about making money; it was about building visibility and sustaining a community. The early economy of Church-Wellesley was activist by necessity, with businesses often operating under the threat of discrimination or violence. In this sense, the Village’s economy was inseparable from its identity.

Over the years, the Village’s commercial and cultural influence expanded, shifting from underground necessity to celebrated centrepiece, all the way up to present-day Pride Month, now one of Toronto’s most significant economic drivers.

Pride as a Growth Engine

Pride Parade 2019 904b866b de51 4950 ae3d c3b7215fe368
One of Toronto’s City Sightseeing tour buses participates in the Pride Parade on Yonge Street.

Today, Pride Month is one of Toronto’s most profitable seasonal events, bringing in over $300 million in economic impact in a typical year. Much of that activity is concentrated in and around Church and Wellesley. Restaurants, local retailers, event organizers, and production companies benefit from the influx of people, and Pride-related spending supports hundreds of temporary and permanent jobs.

Pride Toronto has grown from a protest march into a global-scale festival, but Church-Wellesley remains its heart. For small businesses, the weeks surrounding Pride are crucial to annual revenues. Pop-ups, partnerships, and branded sponsorships line the streets, and business owners often plan inventory, staffing, and marketing strategies around the event. In this sense, Church-Wellesley functions like a cultural engine, turning identity into economic momentum.

But this success also underscores a growing tension. While Pride drives tourism, some long-standing community members worry about the commercialization of queer spaces. The question of who benefits economically looms large, but one thing is for certain: the village drives growth in a number of ways and cannot be discounted as an economic engine.

Gentrification and the Queer Economy

cropwebpautojpeg quality60progressive
Glad Day Book shop Drag Brunch performance.

Like many urban cultural enclaves, the Village has not been immune to gentrification. Over the past two decades, the area has seen rising rents, condo developments, and a gradual shift in demographics. While change is inevitable, it has come at a cost to the small businesses that defined the Village’s character.

Independent LGBTQ2S+-owned businesses have faced mounting pressures from increasing real estate costs and changing consumer patterns. Chains and corporate franchises have slowly edged into the area, often offering more financial resilience but less cultural specificity. The closure of venues like Fly Nightclub and The Barn were not just economic losses, they were symbolic of a shift from grassroots queer enterprise to a more corporatized streetscape.

That said, the business environment is far from homogeneous. Many queer entrepreneurs continue to innovate within these constraints. Spaces like Glad Day Bookshop, which reimagined itself as a bookstore-bar-performance venue, show that resilience and adaptability is baked into the Village’s economic DNA. These hybrid models are not just about survival, they reflect an evolved understanding of community, experience, and commerce.

The Rise of Queer-Owned Businesses Across Toronto

Screen Shot 2023 06 30 at 1.13.55 PM 1024x852 1
How Church-Wellesley Village became an economic force 6

While Church-Wellesley remains the symbolic and historical centre, LGBTQ2S+–owned businesses are thriving across the city, injecting inclusive values, creativity, and entrepreneurial spirit into Toronto’s broader economy.

One of the most visible success stories is Craig’s Cookies. What started as a home kitchen operation by actor-turned-baker Craig Pike has exploded into a Toronto-wide brand with multiple storefronts. Known for its nostalgic, joy-filled branding and Pride-forward packaging, Craig’s Cookies is a model of how queer identity can be a business advantage, standing proudly at the intersection of authenticity and mass appeal. Pike has spoken about the connection between his values and his business model, saying in a 2024 interview: “I saw how happy people got when their cookies were delivered to the door. I’m a queer man who owns a business. My ethics and my morals and what I stand for are mirrored in the business.”

Other standout businesses include El Pocho Antojitos Bar, a queer Latina-owned Mexican kitchen in the Annex that blends casual dining with community warmth; and Studio Fontana, a gender-affirming salon that regularly hosts drag and beauty workshops in the heart of the city’s Entertainment District.

Even retail and lifestyle spaces like Beadle, a queer-owned design shop in Roncesvalles, and the reinvented Glad Day Bookshop continue to redefine what queer entrepreneurship looks like. These ventures thrive by cultivating loyal customer bases, hiring inclusively, and contributing to neighbourhood identity even beyond The Village.

Innovation Through Inclusion

Church-Wellesley has also played a vital role in fostering inclusive hiring practices and serving as a training ground for LGBTQ2S+ professionals. For decades, businesses in the Village have offered opportunities to individuals who faced barriers elsewhere, whether in hospitality, retail, or the arts. In many ways, it has functioned as a micro-economy of inclusion.

There’s also a ripple effect. Businesses that started in the Village often go on to influence wider markets, bringing queer-centered design, marketing, and experience to more mainstream contexts. For example, queer-owned creative agencies and production companies now work with national and international clients, bringing a distinctly Toronto voice to global conversations.

One organization helping carry this momentum forward is Start Proud, a Toronto-based non-profit that operates one of Canada’s few dedicated LGBTQ2S+ professional accelerators. With a focus on mentorship, career development, and corporate inclusion, Start Proud connects queer professionals — especially those entering industries like finance, law, and tech — with resources and leadership networks. It reflects how queer-focused business infrastructure is evolving, moving beyond retail to influence Canada’s corporate and innovation economy.

Moreover, the Village has become a testing ground for public policy and business grants aimed at supporting equity-deserving entrepreneurs. Programs from the City of Toronto and BIA initiatives focused on the Church-Wellesley corridor have helped stabilize the area post-COVID, offering rent subsidies, outdoor dining infrastructure, and marketing funds to preserve its cultural and commercial vibrancy. 

Local City Councillor Chris Moise, who represents Ward 13 Toronto Centre, which includes Church-Wellesley, and is one of the city’s openly gay elected officials, has been a vocal advocate for the economic and cultural importance of the Village. In 2023, he emphasized the critical role of small business support during Pride season, noting, “I have been working tirelessly … to support businesses in The Village, especially during Pride weekend.” Since then, Moise has supported BIA initiatives, called for increased city funding, and worked to ensure Pride events have the necessary infrastructure to benefit local entrepreneurs.

The Village as a Creative Economy

1080
Crews and Tangos, gay bar and performance venue on Church St.

From drag performances to theatre, Church-Wellesley has long contributed to Toronto’s broader creative economy. Venues like Buddies in Bad Times Theatre have launched careers, hosted festivals, and incubated new works that go on to national stages. These artistic contributions generate economic value through ticket sales, tourism, grant funding, and employment.

It’s important to recognize that cultural production is part of the business environment, especially in a city like Toronto, where the creative industries account for over $11 billion in GDP. The Village may not resemble the financial district, but it plays a parallel role: attracting talent, creating jobs, and enhancing the city’s global brand.

The Business of Belonging

To view Church-Wellesley purely as a cultural district is to miss the full picture. It’s an economic microcosm shaped by identity and activism but driven by entrepreneurship, tourism, real estate, and creativity. The Village has always been both a neighbourhood and a business environment built on the principle that inclusion itself is economically powerful.

For Toronto to thrive as a global city, it must recognize the Village not as a niche, but as a nucleus, where culture, commerce, and community intersect in uniquely impactful ways. That recognition is more than symbolic, it’s smart business.

]]>
How Toronto Became a Global Video Game Powerhouse https://torontoglobal.ca/our-industries/toronto-video-game-powerhouse/?utm_source=rss&utm_medium=rss&utm_campaign=toronto-video-game-powerhouse Tue, 20 May 2025 19:12:48 +0000 https://torontoglobal.ca/?p=40195 From indie companies to global giants, the Toronto Region’s gaming scene is thriving.

When Korean developer Blue Ocean Games recently announced it would establish its North American headquarters in downtown Toronto, it wasn’t an outlier—it was further proof of a growing trend. Over the past decade, the city has quietly built one of the fastest-growing video game development hubs in North America, attracting both multinational publishers and independent creators alike.

Like anything else, it’s hard to pin down the exact origins of a scene, but 2010 is a good candidate when it comes to game development in Toronto. As for the location, that would be a former General Electric warehouse buzzing with creative energy in the heart of the Junction Triangle, a neighourhood that had voted to name itself as such in that same year. 

It’s here that Ubisoft chose to open its Toronto HQ, putting both the neighbourhood and the city on the gaming map, crafting blockbusters like Assasins Creed Shadows, Splinter Cell Blacklist, Far Cry 6, and Starlink: Battle for Atlas along the way. But beyond the games themselves, Ubisoft’s arrival in Toronto marked a vote of confidence in the city that generated more momentum than even it could have imagined.

Backed by a $263 million investment from the Ontario government over 10 years, Ubisoft’s arrival amounted to more than job creation (though the studio set an ambitious target of creating 800 jobs); it planted a flag that signalled to the world that Toronto wasn’t just a player in the global tech economy, but an emerging heavyweight in digital entertainment.

YouTube Video

Fifteen years later, the ripple effects of Ubisoft’s bold move are undeniable. The Toronto Region’s video game industry has exploded, now employing an estimated 7,000 people directly and supporting thousands more in adjacent industries like design, VFX, and software development. 

What does that look like on the ground? Today, Toronto is home to more than 300 game development studios, ranging from indie companies like DrinkBox Studios (creator of Guacamelee!) to major players like Rockstar Toronto (creator of the wildly popular Grand Theft Auto series and Red Dead Redemption), which operates out of Oakville, underscoring that talent and opportunities extend across the Greater Toronto Area.

“Toronto is incredibly supportive of game development, and we’re blown away by the up-and-coming talent in the region,” says Max Hoberman, CEO and founder of Certain Affinity. “It’s an exciting time for us as we make progress on an ambitious original game while continuing to co-develop some of the most exciting games in the industry.”

That enthusiasm isn’t just talk. Certain Affinity’s presence in Toronto is the kind of payoff Ubisoft’s early bet made possible. The Texas-based developer — best known for co-developing mega-franchises like Halo and Call of Duty — has steadily expanded its footprint in the region, viewing Toronto as a critical piece of its long-term strategy.

Think of it like a shopping mall: anchor tenants matter. Studios like Ubisoft, Rockstar Games, and Certain Affinity don’t just make hits—they create gravitational pull. Their presence helps hold the local ecosystem together, attracting new talent, supporting smaller studios, and validating the region as a place where major games and creative careers can be built.

“We’re thrilled to bring these games and new worlds to life,” Hoberman adds. “Our growing Toronto studio continues to be critical to our long-term strategic plans and success.”

certain affinity launch
Certain Affinity Launch.

And the momentum isn’t slowing. In 2024 alone, Canada’s video game industry contributed an estimated $5.5 billion to the national GDP, a figure Toronto helped drive through both scale and innovation. The city is now home to North America’s third-largest entertainment cluster, and its indie developers make up 55% of Canada’s gaming scene, shaping the character and dynamic of the industry from the ground up.

ubisoft toronto game
Ubisoft Toronto.

It’s no coincidence that some of the worlds biggest and most popular games are built in Toronto.

Since Ubisoft opened its Toronto studio in 2010, the city has steadily grown into one of the most compelling hubs for game development, not through spectacle, but by aligning with what studios actually need: deep technical talent, global perspective, and a production ecosystem built to scale.

Step into any local studio and you’ll see teams shaped by both code and narrative instinct. Teams are grounded in skill sets honed at institutions like Sheridan, George Brown, and the University of Toronto, where programs in animation, game design, and computer science consistently turn out industry-ready professionals.

That foundation is amplified by Toronto’s cultural makeup. With more than half of the residents born outside Canada, the region offers game developers a creative edge: access to a wide range of lived experiences and storytelling traditions. In an industry moving toward more authentic, inclusive narratives, that kind of diversity is essential.

“Toronto gives us the best of both worlds: the analytics talent we need to run a fund and one of the world’s deepest benches of creative indie developers to invest in. Ontario’s Interactive Digital Media Tax Credit also means we can invest in more teams,” said Damian Lee, CEO of Blue Ocean Games.

Under KRAFTON — the company behind global hits like PUBG: Battlegrounds — Blue Ocean Games recently announced that it would establish its North American headquarters in downtown Toronto. And Blue Ocean isn’t alone, there has been a 27% growth in Interactive Digital Media Companies in the Toronto Region since 2019.

Government support plays a crucial role. Ontario offers a range of incentives which provide substantial tax relief to companies that produce eligible digital products. Programs like the digital media tax credit make Ontario the leading province for digital media employment, outpacing other gaming hubs across the country.

Video Game Chart
Ontario Interactive Media Talent Statistics.

Beyond the numbers, there’s a cultural shift happening too. Gaming is no longer viewed as just entertainment; it’s recognized as an art form, an economic engine, and a key piece of the city’s global identity. Major gaming conferences like the Canadian Gaming Summit have helped foster a dynamic, collaborative community that blurs the lines between indie and AAA.

Looking ahead, Toronto seems poised to cement its status as not just a hotspot, but a global capital of game development. The foundations laid by Ubisoft and other major players prove what smart investment, supportive policy, and creative energy can achieve when they come together.

In the world of gaming, it turns out Toronto isn’t just playing, it’s on the leaderboard.

]]>
Where the World Tells Its Story: Hot Docs and the Power of Documentary Film https://torontoglobal.ca/our-industries/hot-docs-2025/?utm_source=rss&utm_medium=rss&utm_campaign=hot-docs-2025 Wed, 30 Apr 2025 19:39:16 +0000 https://torontoglobal.ca/?p=40121 Every May, Toronto becomes the beating heart of global documentary storytelling. For two weeks, the city lights up with authentic, urgent, and powerful stories — brought to life through Hot Docs, North America’s largest documentary film festival.

Launched in 1993 by the Documentary Organization of Canada, then known as the Canadian Independent Film Caucus, Hot Docs has grown into a global stage for non-fiction filmmaking, honouring the storytellers who challenge, provoke, and reveal.

Storytelling has always been a way we pass on knowledge and values — a constant through shifting political and economic tides. And while fictional film and television dominate pop culture, documentaries offer something different: a mirror held up to the world, often overlooked, but impossible to ignore once seen.

Toronto as a Documentary Powerhouse

Madison Theatre, hot docs 1920s.
Madison Theatre, currently the Ted Rogers Cinema, 1920s.

It’s no coincidence that Hot Docs has flourished in Toronto — a city whose cultural fabric is woven with stories from around the globe. Since its modest beginnings in 1993, the festival has grown into North America’s largest documentary showcase, drawing filmmakers, journalists, and industry professionals from every continent. At the heart of that growth lies Toronto’s status as a creative and logistical powerhouse, offering both the infrastructure and audience appetite to turn ambitious ideas into screen-ready realities.

“Toronto has become a world capital for cinema lovers, and feeding their appetite for 20 years has been great fun,” said Chris McDonald, former Executive Director of Hot Docs, to the Toronto Star for the festival’s growth on its 20th anniversary in 2013.

McDonald’s assessment only gets truer every year as Toronto’s creative economy grows. The city’s technical and creative ecosystem makes it an ideal base for documentary production and exhibition. Beyond the iconic Hot Docs Ted Rogers Cinema, Toronto is home to state-of-the-art post-production houses, creative studios, and financial programs designed to nurture both emerging and established talent. Organizations like Ontario Creates offer Canadian film funding grants and tax credits that make Toronto especially attractive to both Canadian and international filmmakers looking to maximize their budgets without compromising quality.

Alongside TIFF, Reel Asian, Inside Out, and other film festivals, Hot Docs helps anchor a local screen industry that contributed more than $3.2 billion to Toronto’s economy in 2022, according to the City of Toronto’s Economic Development and Culture Division.

And the impact stretches beyond the big screen. Each spring, the festival creates a ripple effect throughout the local economy, filling hotels, restaurants, and cafes with filmmakers, media representatives, and cinephiles. That temporary influx underscores the festival’s broader role as an economic driver for the city, turning Toronto into a stage not just for films, but for networking and creative entrepreneurship.

Economic Impact of Film Festivals in Toronto

Hot Docs forum.
Hot Docs Forum.

In 2023, the festival drew over 220,000 attendees, including thousands of international visitors who booked hotels, dined in local restaurants, and explored Toronto’s neighbourhoods between screenings.

What sets Hot Docs apart is its dual identity as both a public festival and an industry incubator. The Hot Docs Forum, for example, is a two-day international co-financing market that has helped secure more than $100 million in production funds for participating projects since its launch. For emerging filmmakers, this can mean the difference between a good idea and a greenlit film.

The festival also hosts Hot Docs Deal Maker and Distribution Rendezvous, matchmaking programs that facilitate one-on-one meetings between creators and decision-makers from major broadcasters and streamers. In 2023 alone, these sessions drew representatives from CBC, BBC, PBS, ARTE, and Netflix, helping turn local pitches into international productions.

These business-to-business events generate real revenue and create long-term opportunities, from co-productions to licensing deals. For Toronto, that means new jobs, more projects staying local, and a stronger foothold in the global documentary supply chain.

Cultural Impact

MV5BOGQ0ODZkMTctZDg0OC00NGQzLTliNzktYjhkODg0N2EzMzY2XkEyXkFqcGc@. V1
Behind-the-scenes filming of The Guardian of the Memory (2019).

If Toronto is one of the most diverse cities in the world, then Hot Docs is its screen-sized mirror. Each year, the festival curates a lineup that reflects the complexity of global experience, bringing voices from every continent into conversation under one cultural roof.

Among the standout selections in last year’s festival was 7 Beats per Minute, directed by Yuqi Kang, which offers an intimate portrait of Chinese freediver Jessea Lu as she confronts personal and physical challenges in her quest for excellence. Another notable film, Seguridad by Tamara Segura, provides a poignant exploration of familial bonds and personal history, tracing the director’s journey from Cuba to Canada. The festival’s range was as expansive as its reach, with over 200 films from 72 countries, many presented by the filmmakers themselves in post-screening Q&As.

One of Hot Docs’ most lauded selections in recent years was The Guardian of Memory (2019), a haunting look at the Mexican border crisis through the eyes of a human rights lawyer defending asylum seekers. The film not only won the festival’s Best International Feature award but also sparked panel discussions on refugee policy co-hosted by Canadian NGOs — turning a screening into a civic conversation.

This internationalism amplifies Toronto’s unique voice; the city’s motto being “diversity, our strength.”

The Persister program ensures Canadian and female-identifying filmmakers share the spotlight, while community screenings and free events at local libraries extend the reach of global stories to neighbourhood audiences.

Additionally, Hot Docs 2025 marks the debut of Hot Docs’ newly reimagined Made In program — and it’s taking a bold step. Instead of spotlighting a single country, as in past iterations, the 2025 edition is titled Made In Exile, focusing on stories by and about people who have been forcibly displaced. From Afghanistan to Sudan to Ukraine, the program brings together films that explore what it means to create, survive, and stay connected to one’s identity while living far from home. It’s a timely shift that reflects both global upheaval and the power of storytelling across borders.

Conclusion

Hot Docs
Hott Docs film screening 202

As Hot Docs continues to grow in global stature, it also deepens its roots in Toronto’s cultural and economic fabric. The festival not only draws world-class talent and international attention, but also reflects the city’s identity: dynamic, diverse, and driven by stories that matter. In celebrating voices from around the world — and amplifying its own — Toronto reinforces its place as a cultural capital where ideas, industries, and communities converge.

]]>
From Toronto to the World: The Four Seasons Journey to Luxury Hospitality Dominance https://torontoglobal.ca/business-insights/four-seasons/?utm_source=rss&utm_medium=rss&utm_campaign=four-seasons Thu, 27 Mar 2025 16:46:48 +0000 https://torontoglobal.ca/?p=39980 A Vision That Redefined Hospitality
2017129 four season entrance
Four Seasons Motel in 1961.

The Four Seasons story began in 1961 when Isadore Sharp, a young Toronto architect, opened a modest motor hotel on Jarvis Street. Unlike the grand luxury hotels of the time, Sharp’s vision was different. Luxury should not be defined by extravagant decor alone but by an unparalleled standard of service that made every guest feel valued. This philosophy, focused on people rather than opulence, became the foundation of the Four Seasons brand.

Sharp’s approach was revolutionary. He believed that exceptional hospitality should be centered around attentiveness, warmth, and consistency. This core belief led Four Seasons to develop some of the most recognized service standards in the industry, transforming how guests experience luxury hotels worldwide.

Going Beyond Expectations

As Four Seasons expanded, it introduced game-changing concepts that reshaped the hospitality landscape. It pioneered innovations such as concierge services, complimentary toiletries, and 24-hour room service, which are now considered standard in high-end hotels. However, its greatest innovation lies in its service philosophy. By empowering employees and fostering a culture of respect and excellence, Four Seasons created a guest experience that was both seamless and deeply personal.

Another strategic decision that set Four Seasons apart was its asset-light approach. Rather than owning hotel properties, the company focused on managing them under long-term contracts. This allowed for rapid global expansion while maintaining strict control over service standards. This model enabled Four Seasons to scale without compromising quality, reinforcing its reputation as the gold standard in hospitality.

From Toronto to the World

By the 1980s, Four Seasons had expanded across North America and into Europe and Asia. Each new hotel maintained the brand’s commitment to excellence, reinforcing its reputation among elite travelers. Today, Four Seasons operates in more than 50 countries, with over 120 properties spanning five continents. Despite its vast global presence, the company remains deeply connected to its Toronto roots, with its headquarters still based in the city.

Why Toronto? The Perfect Foundation for Global Success

Toronto played a crucial role in Four Seasons’ rise to prominence. The city’s unique characteristics provided the ideal conditions for fostering a brand built on quality and innovation.

Toronto as a Premier Tourist Destination

Toronto’s status as a world-class tourist destination played a key role in Four Seasons’ success. As a city that welcomes millions of visitors each year, Toronto offers a dynamic blend of culture, business, and entertainment that attracts travelers from around the globe. By catering to a diverse and discerning clientele, the company perfected the art of personalized service, setting a new benchmark in the hospitality industry.

A Thriving Business Environment

Toronto’s position as a financial and business hub gave Four Seasons access to capital, talent, and a strong economic foundation. This stability allowed the company to expand globally while maintaining a commitment to service excellence.

A Culture of Innovation

The city’s entrepreneurial spirit and reputation for high standards influenced Four Seasons’ commitment to continuous improvement. From early innovations to its modern-day service philosophy, the company has consistently set industry benchmarks.

“The reason for our success is no secret. It comes down to one single principle that transcends time and geography, religion, and culture. It’s the Golden Rule, the simple idea that if you treat people well, the way you would like to be treated, they will do the same.” — Isadore Sharp, Founder and Chairman, Four Seasons Hotels and Resorts

A Toronto Legacy with a Global Reach

What began as a single hotel in Toronto has evolved into a symbol of world-class hospitality. Four Seasons has not only set new standards in the industry but has also demonstrated that a brand built on genuine care and attention to detail can resonate across cultures and continents.

Today, Four Seasons continues to shape the future of luxury travel, proving that Toronto is not just a city where great businesses are founded. It is a place where transformative ideas become global legacies.

]]>
From Toronto to the World: The IMAX Success Story https://torontoglobal.ca/our-industries/imax-success-story/?utm_source=rss&utm_medium=rss&utm_campaign=imax-success-story Thu, 27 Feb 2025 16:30:41 +0000 https://torontoglobal.ca/?p=39865 A Cinematic Innovation Born in Toronto

Where would the Oscars be without the creation of IMAX? When people think of groundbreaking cinematic technologies, places like Hollywood and Silicon Valley often come to mind. Yet one of the most transformative innovations in film history was born not in California, but in Toronto. From its humble origins to its status as a global leader in immersive film technology, IMAX is a testament to Toronto’s ability to foster game-changing ideas and scale them worldwide.

The Birth of IMAX: Sparked at Expo 67

85688
Exhibit for the Labyrinth at Expo 67 in Montreal.

The IMAX story begins in the late 1960s when a group of Canadian filmmakers and engineers, Graeme Ferguson, Roman Kroitor, Robert Kerr, and William C. Shaw, envisioned a revolutionary new way to experience cinema. Their inspiration came from the Expo 67 World’s Fair in Montreal, where large-format multi-screen presentations captured the audience’s imaginations but suffered from technical challenges. They set out to create a seamless, single-projector system that could deliver unparalleled clarity and immersion on massive screens.

In 1967, they founded IMAX Corporation in Toronto, laying the groundwork for a cinematic breakthrough. By 1970, they had developed a unique 15/70 film format, where film stock ran horizontally rather than vertically, allowing for dramatically larger, sharper images. This became the defining feature of IMAX technology, creating an immersive experience unmatched by traditional film formats.

The World’s First IMAX Theatre in Toronto

North of Superior 01a
Opening shot of North of Superior.

IMAX made its official debut at Expo 70 in Osaka, Japan, where the film Tiger Child introduced audiences to a never-before-seen level of screen immersion. But the milestone came in 1971 when Ontario Place in Toronto became home to the world’s first permanent IMAX theatre, the Cinesphere. The premiere film, North of Superior, directed by Ferguson, stunned audiences with its breathtaking visuals of Canada’s natural landscapes, filling an enormous curved screen with unmatched clarity.

The Cinesphere was more than just a theatre, it was proof of concept. The long lines of eager moviegoers at Ontario Place signalled that IMAX was more than a novelty; it was the future of cinematic spectacle.

254214
Cinesphere at Ontario Place.

IMAX Goes Global: From Documentaries to Blockbusters

Throughout the 1970s and 80s, IMAX became the preferred format for documentary and educational filmmaking, particularly for films about nature, space, and science. NASA embraced IMAX, equipping space missions with specially designed cameras to capture the awe-inspiring vastness of the cosmos for audiences back on Earth.

While IMAX had built a strong reputation in specialty and educational filmmaking, its true breakthrough in mainstream cinema came in the early 2000s, when visionary directors like Christopher Nolan, James Cameron, and Denis Villeneuve began integrating IMAX technology into their Hollywood blockbusters. Nolan, in particular, pioneered IMAX’s use in major action films, shooting large portions of The Dark Knight in the format, creating jaw-dropping sequences that elevated the storytelling experience. The trend continued with Interstellar, Dunkirk, Oppenheimer, and Cameron’s Avatar, proving that IMAX wasn’t just a technical upgrade, it was a storytelling revolution.

20150404 imaxtoronto CAMERA STONES 1
Director with IMAX camera.

Why Toronto? The Perfect Ecosystem for Innovation

What made Toronto the perfect launchpad for IMAX? A unique intersection of creative talent, technological expertise, and institutional support.

  • A Thriving Film & Media Industry: Toronto has long been a major hub for filmmaking, home to TIFF (Toronto International Film Festival) and a deep network of creative professionals who contributed to IMAX’s rise.
  • Government & Institutional Support: Canada’s strong investment in arts and innovation played a crucial role in supporting the early development of IMAX, giving it room to grow.
  • Tech & Engineering Excellence: Toronto’s access to world-class engineers and developers provided the technical expertise needed to refine and scale IMAX technology into a global force.

A Toronto Innovation That Continues to Shape Cinema

IMAX Theatre in Toronto.
IMAX Theatre in Toronto, present day.

IMAX now spans over 80 countries, with hundreds of theatres showcasing the world’s biggest films in its signature format. Despite its global dominance, its roots remain firmly planted in Toronto, a city that continues to foster world-changing ideas and technological revolutions.

IMAX is more than a cinematic innovation, it’s a Toronto-made success story that proves bold ideas don’t just launch here, they scale worldwide. And for companies looking to build the next global powerhouse, Toronto’s legacy of innovation is a clear signal: this is the place to start.

]]>
What Makes Toronto “Hollywood North”? https://torontoglobal.ca/our-industries/what-makes-toronto-hollywood-north/?utm_source=rss&utm_medium=rss&utm_campaign=what-makes-toronto-hollywood-north Tue, 24 Sep 2024 20:23:14 +0000 https://torontoglobal.ca/?p=39315 TIFF has drawn to a close, celebrities have flown home, and the Princess of Wales Theatre is back to its regularly scheduled programming. Each September all eyes are on Toronto, but even a short time after the red carpets are rolled up, film connoisseurs are already calling this year the festival’s most influential run since before the pandemic.

Not to say that everything went off without a hitch, but TIFF’s success this year and years prior marks the Toronto Region as a film hub on the global stage.

As Toronto returns from the glitz and glamour of TIFF, the region’s reputation as Hollywood North is not just movie magic, but the result of a strong film sector and world-class creative talent.

Overview of Toronto’s Film Sector

The Toronto Region is home to one of North America’s top three largest screen-based industries, along with other huge economies, Los Angeles and New York City. The scale of this industry is unmatched in Canada, employing more than 30,000 people.

Toronto was named the first Canadian city to become a UNESCO Creative City of Media Arts, an acknowledgment of its leadership in film, music, digital media, and other cultural expressions that harness technology. This title solidifies Toronto’s status as a global leader in the creative industries, which continues to attract filmmakers worldwide.

In 2023, film and TV contributed a record $3.15 Billion to Ontario’s economy creating nearly 46 thousand direct and spin-off jobs across the province.

Most recently, Toronto was ranked first in Moviemaker’s Best Places to Live and Work as a Moviemaker, ahead of all other Canadian cities. This ranking reflects the city’s advanced infrastructure, rich talent pool, and robust support systems for filmmakers.

Toronto’s geographical versatility and diverse architecture allow it to double for numerous cities around the world, making it a preferred location for international productions.

Toronto’s ability to cater to all facets of production—from big-budget blockbusters to indie films— has made it an attractive destination for filmmakers seeking a variety of shooting environments, cutting-edge technology, and financial incentives.

Ontario Creates offers some of the most generous tax incentives in the world for media industries. For example, the Ontario Production Services Tax Credit offers local and foreign-owned production companies a credit of 21.5% of all qualifying production costs in Ontario, including labour.

Whether for feature films, television shows, or digital content, Toronto’s creative ecosystem offers unmatched resources, propelling it to the forefront of the global film industry.

World-Class Film Stages in and Around Toronto

One of the core strengths of Toronto’s film sector is its world-class film stages and production facilities, which are on par with those found in Los Angeles or New York. These facilities provide filmmakers with the space and technology needed to bring their stories to life, attracting major studios like Amazon MGM and DNEG to set up shop here.

PinewoodAmazon TorontoGlobal 3 1536x1152 1
Toronto Film Commissioner Marguerite Pigott, British Consul General Fouzia Younis, and Toronto Global CEO Stephen Lund at the Pinewood Studios and Amazon MGM announcement.

Pinewood Toronto Studios

  • Pinewood Toronto Studios is the crown jewel of Toronto’s production infrastructure. Located just minutes from downtown Toronto, it boasts over 11 soundstages, including one of the largest purpose-built soundstages in North America. Pinewood Toronto is a go-to destination for big-budget films, having hosted productions like The Suicide Squad and Star Trek: Discovery. The studio’s advanced post-production facilities and massive lot space make it one of the most sought-after production hubs.

Cinespace Film Studios

  • Another key player in the Toronto Region’s film landscape is Cinespace Film Studios, which operates multiple stages across the city. Known for its role in hosting major television productions such as The Handmaid’s Tale and Orphan Black, Cinespace is highly regarded for its versatility and state-of-the-art facilities. With over 1.3 million square feet of production space, the studio is one of the largest film and television production facilities in North America.

Studio City Toronto

  • Studio City Toronto offers smaller-scale yet high-quality facilities suited for indie films, commercials, and television shows. It provides flexible and affordable production spaces that cater to different types of projects. Despite its smaller size compared to Pinewood or Cinespace, Studio City remains an essential player in Toronto’s growing indie film sector.

Revival Film Studios

  • Located in the heart of Toronto’s East End, Revival Film Studios offers a mix of sound stages, production offices, and set-building facilities. It has become a favourite for independent filmmakers and television productions looking for a cost-effective yet high-quality space. Revival’s intimate and flexible stages make it ideal for both small- and mid-sized productions. Recent projects filmed at Revival include popular TV shows like Titans and Private Eyes.

CBS Studios Mississauga

  • CBS Studios Mississauga offers more than 260,000 square feet of space across six sound stages. It has played a significant role in expanding the Greater Toronto Area’s production capacity. Known for hosting major productions, CBS Studios Mississauga has been home to several high-profile shows, including Star Trek: Strange New Worlds.

TriBro Studios – Sandy Beach

  • Situated in Pickering, about a 40-minute drive from Toronto, TriBro Studios operates a 140,000 square foot lot equipped with 3 sound stages. Offering a variety of post-production services, TriBro has become a versatile option for filmmakers looking to have close collaboration between on and off-screen departments. The studio is known for hosting both domestic and international projects, with productions like Shazam! and Suicide Squad filmed there.

Toronto’s status as “Hollywood North” is not just about its ability to host glamorous events like TIFF, but a reflection of the city’s robust film infrastructure, talented workforce, and industry-leading tax incentives. With its versatile locations and world-class production facilities, Toronto continues to attract filmmakers from around the globe, solidifying its role as a major player in the international film industry.

]]>
The Evolution and Impact of TIFF https://torontoglobal.ca/our-industries/the-evolution-and-impact-of-tiff/?utm_source=rss&utm_medium=rss&utm_campaign=the-evolution-and-impact-of-tiff Tue, 10 Sep 2024 15:22:33 +0000 https://torontoglobal.ca/?p=39208 What we now know as one of the world’s most prominent and influential film fests, was once the little festival that could. The Toronto International Film Festival (TIFF) has grown from its humble beginnings to become a global benchmark for film brilliance and a platform for Canadian creatives.

The Launch (1976-1990)

TIFF Founders Henk Van Der Kolk, William Marshall and Dusty Cohl, Festival of Festivals 1995.
Henk Van Der Kolk, William Marshall and Dusty Cohl, Festival of Festivals 1995.

The festival, originally called the “Festival of Festivals” was founded in 1976 by William Marshall, Henk Van der Kolk, and Dusty Cohl. The modest gathering showcased a collection of top films from other festivals around the world. In its first year, the event attracted 35,000 attendees, a figure that would pale in comparison to the hundreds of thousands who now flock to Toronto each September.

From its inception, TIFF set itself apart from other major film festivals by not only focusing on big box office international films but also showcasing lesser-known Canadian talent.

By the 1980s, the festival had solidified its reputation as a launchpad for filmmakers.

The Growth (1990-2010)

George Clooney with fans at the TIFF 2009.
George Clooney with fans at the TIFF 2009 red carpet premiere of Grant Heslov’s The Men Who Stare at Goats.

As the festival grew, so did its impact. The 1990s marked a turning point, with Hollywood studios increasingly using TIFF as a place to premiere their most prestigious films. This trend was largely due to the festival’s timing, as it falls just before the awards season, allowing films that premiere there to generate early buzz.

During this era of the festival, films such as “American Beauty” (1999) and “Slumdog Millionaire” (2008) were featured at TIFF and went on to win major awards, including Best Picture at the Golden Globes and Academy Awards respectively.

These years solidified that the “Toronto International Film Festival” was here to stay – the name “Festival of Festivals” was dropped in 1994 and officially renamed in 2009.

By blending star power and community events, the festival could elevate underdog films to stand alongside Hollywood blockbusters, earning recognition as one of the top five film festivals in the world, alongside Cannes, Venice, and Berlin.

The Current (2010-present)

TIFF Lightbox at night.
TIFF Lightbox on King Street West at night.

TIFF’s success has led to the establishment of the TIFF Lightbox, a year-round film hub that serves as the festival’s headquarters. Opened in 2010, the Lightbox includes cinemas and learning studios, providing a permanent venue for film screenings, exhibitions, and events. The ongoing operation of the Lightbox further enhances the city’s cultural landscape.

In recent years, TIFF has not gone without challenges. Due to COVID-19 the festival pivoted to a hybrid strategy of virtual and in-person events in 2020. In partnership with other global events  the Cannes Film Festival and New York Film Festival, TIFF launched the “We Are One: A Global Film Festival,” offering viewers the chance to connect virtually to watch from anywhere in the world.

The in-person events were fewer than usual and operated under social distancing guidelines. The following year, TIFF’s Executive Director Joana Vicente said although the 2020 festival saw reduced ticket sales compared to 2019, it was the most robust year in the festival’s history in terms of film sales. “We want to build on things that worked well last year, like the accessibility for audiences across Canada, and delegates around the world,” said Vicente to the Globe and Mail.

Another hurdle arose last year due to the SAG-AFTRA (Screen Actors Guild – American Federation of Television and Radio Artists) strike. Despite the lesser volume of stars on the red carpet, the festival ran successfully thanks to the passionate film community in Toronto. Seventy per cent of its 2023 program came from independent and/or international producers, and the attendance was higher than in 2022.

“I think that really speaks to the audiences that we have in Toronto that are really excited to actually see the films. (They’re also) really, really excited about the directors and the filmmakers,” said TIFF CEO Anita Lee to the Toronto Star.

TIFF’s Impact

The festival attracts over 700,000 attendees annually and generates more than $114M in economic activity. This influx of visitors generates substantial revenue for the city and broader region, particularly in hospitality and tourism. Hotels, restaurants, and local businesses experience a surge in demand during the festival, contributing millions of dollars to the region’s economy.

In addition to direct spending, TIFF has had a broader economic impact by bolstering Toronto’s reputation as a cultural hub. The festival has played a pivotal role in positioning the city as an international center for film and media production. The presence of TIFF has attracted filmmakers and production companies to Toronto, leading to an increase in film and television production in the region.

TIFF’s history is one of remarkable growth and influence. As the festival continues to evolve, its role in shaping the global film industry and contributing to Toronto’s economy is likely to grow even more.

]]>
Toronto’s history of transit woes and why there’s hope on the horizon https://torontoglobal.ca/business-insights/a-brief-history-of-torontos-transit/?utm_source=rss&utm_medium=rss&utm_campaign=a-brief-history-of-torontos-transit Mon, 26 Aug 2024 18:50:58 +0000 https://torontoglobal.ca/?p=38925 Toronto transit expansion is a hot topic as the city grapples with delayed projects and congestion issues that reflect the growing pains of an expanding global city. Even celebrities have taken to social media to complain about the challenges of getting around town (though perhaps without adequate justification).  

Amid these frustrations, it’s easy to overlook the progress that has been made in expanding our transit infrastructure and the light that sits at the end of the proverbial subway tunnel. Forget delays, Toronto’s transit history is littered with examples of major projects that never even got off the ground. Time and time again, changes in political leadership have thwarted ambitious plans to increase infrastructure and future-proof transit service for the city.  

Though the journey hasn’t been linear, here are some key examples of where Toronto failed to progress – and some evidence to suggest that there’s reason to be optimistic about the future. 

Toronto’s Early Subway Plans

OG subway plans
Report by the New York engineering firm of Jacobs & Davies in 1910. 

Believe it or not, a big hurdle in Toronto’s early subway plans was public sentiment. Even as Toronto was the first city in Canada to build a subway system in 1954, plans to do so actually began more than 40 years prior in with a three-line system proposed in 1910. 

Alas, Toronto’s first subway was foiled by a public vote in 1912 with the popular opinion being that semi-rapid transit on radial railways sufficiently accommodated the city’s needs. With a population of roughly 350,000, this might have been true at the time, but the decision ultimately proved to be shortsighted.  

GOing, GOing, gone

20140625 GO Map ed 1
GO Transit expansion proposal, 1982.

If you live in the Toronto Region, chances are you have relied on the GO Train more than a few times to avoid the 401 or other suburban routes. Although we all know (and love) how far and wide-reaching GO transit vehicles can take us, many don’t realize that the system was supposed to be even more expansive than it is.

A plan for a second service of GO Transit utilizing high-speed, non-diesel trains that would operate faster and more frequently on an inter-city route was proposed in 1982. 

The plan, which had its flaws, was halted by a change in provincial leadership from Bill Davies to David Peterson and was ultimately scrapped in 1985. On the bright side, one legacy of the project is the now-busy Lakeshore GO corridor extension. 

Network 2011

Network 2011 Map
Network 2011 map.

Perhaps the grandest canceled plan of them all, Network 2011 was a massive three-line expansion plan that would include a Downtown Relief Line that would span from Donlands to Union Station, a Sheppard Subway Line from Downsview to Scarborough Town Centre, and an LRT or subway across Eglinton to the airport.

If some of these lines look familiar, it’s because Network 2011 deeply informs much of the infrastructure that’s been built and planned since the project was mostly nixed by a newly elected Mike Harris in 1995. The Shepard Line (4) that we have today can be traced directly to this plan, while the Eglinton Crosstown and Ontario Lines are new projects that merely find their roots in this ill-fated push to increase transit density in Toronto. 

What stings the most about Network 2011 is the timing. Given the similarities with the plan and what is currently being built, one can’t help but imagine how much better off the city would be today were the project to have gone through when initially proposed. 

Eglinton Crosstown LRT

Line 5 Eglinton Crosstown Bombardier Flexity Freedom
Bombardier vehicle being tested on the surface section of Line 5 Eglinton in August 2021.

If you’ve lived in the Toronto Region for a while, you probably shuddered at the mention of the Crosstown LRT. The long overdue and way overbudget project is the posterchild for our transit woes, but when you look at it from the standpoint of other ill-fated projects, there’s perhaps room to be a bit forgiving. The line is nearly complete, after all.  

The plan for an Eglinton Crosstown LRT was born in 2007, and the project began construction in 2011. The budget for the design, construction and maintenance of the line for 30 years was approved to be $11.78 billion in 2018 and increased by approximately one billion four years later. With the latest reported cost to be at 12.81 billion and work still ongoing, Torontonians are understandably antsy. 

The project’s end date has been a moving target due to safety and legal issues, but Metrolinx CEO Phil Verster has assured riders that they have made great progress and the line is on the cusp of completion.  

Last year, the Toronto Star reported Stan Cho, Ontario’s associate minister of transportation, in stating that construction on the Eglinton Crosstown is “98 per cent complete.” 

The complete line will be a game changer for Torontonians, spanning from Mount Dennis to Kennedy Station, the LRT will provide a car-free way to travel in Midtown Toronto with key connections to existing subway lines.

Why is there reason to be optimistic?

Ontario Line route.svg
Depiction of how the Ontario Line will connect with existing lines.

The projects currently underway can’t be easily stopped by a change in political leadership. The wheels are in motion and with $30 billion in federal funding allocated to advancing public transit, it’s clear that the federal government supports expansion in Toronto.   

A major part of this transit expansion is the Ontario Line, a 15.6-kilometre subway currently under construction and set to open in 2031 according to Metrolinx. Unlike previous derailed projects, residents in the city can already see progress being made; tunnels are in the ground.  

The Ontario Line will seamlessly connect east and west neighbourhoods like Scarborough and Liberty Village, alleviating longstanding commuter headaches and reducing crowding on Line 1. When both the Eglinton LRT and the Ontario Line are in place, Toronto’s transit map will finally resemble the grid-like system of cities who made their transit plans early. 

While cities like New York, Paris and Tokyo showed great in their original transit plans, Toronto’s relatively young system naturally still has some growing to do. Unlike the past, however, there are tangible improvements on the horizon that will transform the city’s transit infrastructure over the next decade. In city building terms, that’s not actually so long to wait. 

]]>
Navigating Toronto’s Transportation Opportunities and Challenges https://torontoglobal.ca/our-industries/navigating-torontos-transportation/?utm_source=rss&utm_medium=rss&utm_campaign=navigating-torontos-transportation Fri, 26 Apr 2024 14:11:31 +0000 https://torontoglobal.ca/?p=37389 The Toronto Region is one of North America’s most vibrant, bustling and densely populated areas, making it a top business destination. With a population exceeding 2.9 million people and growing rapidly, the city of Toronto faces the challenge of ensuring efficient transportation for its residents and visitors alike.

In recent years, government organizations have invested over $80-billion in transit capital projects to enhance public transportation infrastructure, alleviate congestion and foster sustainable urban mobility.

The backbone of Toronto’s transportation system is its public transit network, operated by the Toronto Transit Commission (TTC). The TTC boasts an extensive network of buses, streetcars, and subways, connecting various neighbourhoods and suburbs within the Toronto Region. In fact, The TTC was awarded the 2017 American Public Transportation Association’s (APTA) award for Transit System of the Year, signifying Toronto’s public transit as a role model for other major cities around the globe.

Percentage of Residents Using Transit to Get to Work.
City of Toronto: 26.24%
Toronto (CMA): 20.50%
New York	19.01%
Vancouver: 18.73%
Montréal: 18.70%
Toronto Region: 14.83%
Navigating Toronto’s Transportation Opportunities and Challenges 32

However, as the regional population expands – growing by over 350,000 people between 2016 and 2021 – the demand for reliable and accessible transit has intensified. In response to these challenges, the government has rolled out several initiatives to improve public transportation in Toronto. One notable endeavour is the ongoing expansion of the city’s subway system.

The Ontario Line

The Ontario Line heralds a transformative era for Toronto’s transit system. With its strategic alignment, the line promises faster and more reliable service to reduce travel times and congestion across the city.

Adding a whopping 15 new stations to the city from Exhibition Place to the Ontario Science Centre, the Ontario Line is poised to stimulate economic growth, job creation, and improve access to essential services. In essence, it represents a pivotal step towards a more accessible, connected, and prosperous Toronto.

Buses and Sustainability

Furthermore, Toronto has prioritized the enhancement of bus services to address the needs of commuters in areas not served by rail transit and promote environmentally sustainable transportation. The city recently hired 160 new staff to maintain service on TTC buses and combat lower ridership since the pandemic. “People would come back if the service is better and if they feel safer. That’s why the 160 staff got hired,” said Mayor Olivia Chow to the Globe and Mail.

Operating the largest fleet of electric buses in North America, the Toronto Transit Commission is leading the way to sustainability with a target to achieve a 100% zero-emission fleet by 2027. 

Similarly, investments in pedestrian infrastructure, including sidewalk improvements and pedestrian-friendly streetscapes, aim to encourage walking as a viable mode of urban transportation. One example is the Queensway Complete Street project – expected to start construction in 2027 – which plans to widen sidewalks, implement improved bus stop waiting areas and add protected bicycle lanes on both sides of the street between Mimico Creek and the Humber River.

Not to mention Toronto’s PATH network, which connects 30 kilometres of indoor walkways along restaurants, shops and attractions, allowing for a pedestrian-friendly option during the colder months.

GO Transit

Through Metrolinx, the government has prioritized the enhancement of regional transit networks like GO Transit, which serves as a vital link connecting Toronto with surrounding regions. GO Transit plays a crucial role in alleviating congestion on highways and providing commuters with convenient and reliable options for travelling to and from the city. Recent initiatives, such as the GO Expansion program, aim to increase service frequency, extend rail corridors, and introduce electrified trains, all geared towards offering faster and more efficient service for passengers.

Investments in the improvement of GO Transit’s bus network further enhance connectivity between urban centers and suburban communities, ensuring that commuters have accessible and flexible transit options contributing to the region’s economic growth and job creation. Through these efforts, GO Transit continues to evolve as an integral component of the Toronto Region’s broader transportation ecosystem.

Introducing a High-Frequency Rail

High-Frequency Rail (HFR) in Canada holds immense promise for revolutionizing the Toronto Region’s transportation landscape. This proposed 1,000-kilometre project will connect Toronto, Peterborough, Ottawa, Montréal, Trois-Rivières and Québec City. HFR’s connectivity with existing transit networks, including the TTC and GO Transit, would enhance intermodal travel options. Additionally, HFR’s potential to alleviate congestion on highways and reduce greenhouse gas emissions aligns with Toronto’s commitment to sustainability and environmental stewardship.

Martin Imbleau, CEO of VIA HFR – VIA TGF Inc., speaking at the Toronto Region Board of Trade’s Transportation Symposium on March 16th, 2024. Image credit: Toronto Region Board of Trade.
Martin Imbleau, CEO of VIA HFR – VIA TGF Inc., speaking at the Toronto Region Board of Trade’s Transportation Symposium on March 16th, 2024. Image credit: Toronto Region Board of Trade.

The economic benefits stemming from enhanced mobility and increased tourism opportunities underscore HFR’s potential as a catalyst for regional development and prosperity. Overall, the implementation of High-Frequency Rail in Canada promises to usher in a long overdue modernization of accessible transportation and environmental sustainability for residents, businesses and visitors alike.

What’s next for Toronto’s Transportation?

While these efforts represent significant strides toward a more efficient and sustainable transportation system, challenges remain. Funding constraints, logistical hurdles and recovering from reduced ridership due to COVID-19 are among the factors that influence the pace and scope of transit projects.

Looking ahead, the City of Toronto and Province of Ontario must continue to prioritize investment in public transportation infrastructure while embracing the innovation and technological advancements of the modern age. Collaborative partnerships between government agencies, private sector stakeholders, and community organizations will be essential in driving forward the agenda of sustainable urban mobility.

In conclusion, transportation in Toronto is undergoing an era of transformation, fueled by ambitious initiatives and a commitment to meeting the evolving needs of a growing city. Through strategic investments, forward-thinking city planning, and community engagement, Toronto can strengthen its position as a global leader in economic development through improved transportation. As workers and visitors navigate the streets of the economic capital of Canada, a future of a more accessible, efficient, and sustainable transit system is underway.

]]>
Smart Cities: Where Human and Artifical Intelligence Meet https://torontoglobal.ca/technology/smart-cities-where-human-and-artifical-intelligence-meet-2024/?utm_source=rss&utm_medium=rss&utm_campaign=smart-cities-where-human-and-artifical-intelligence-meet-2024 Fri, 23 Feb 2024 15:03:36 +0000 https://torontoglobal.ca/?p=35593

Learn how Richmond Hill is embracing the concept of a smart city through the City Rover Project.

Nestled in the center of Canada’s economic powerhouse, the Toronto Region, Richmond Hill has seamlessly woven technology into the fabric of its urban landscape, transforming the city into a dynamic and interconnected hub.

Richmond Hill leverages cutting-edge technologies to enhance quality of life, optimize resource management, and foster sustainable urban development. From intelligent city maintenance systems to academic partnerships, Richmond Hill embodies the true essence of a smart cities, where tech innovation converges with human diligence to create a harmonious business and living environment.

This effort is exemplified in Visual Defence’s CityROVER project, which revolutionized the use of AI cameras in Richmond Hill and around the world.

What is Visual Defence’s City Rover?

“Visual Defence has been based in Richmond Hill for over 25 years and started as a security company. We were one of the first companies to digitize CCTV and had several CCTV projects in major airports like Pearson, Heathrow in England, and Frankfurt in Germany,” said Roy Tal.

“Six years ago, we had a lot of cameras in a lot of different places and thought it would be more useful to understand what’s happening in the cameras, and that’s when artificial intelligence was first becoming accessible to the public, so we tapped into it early.”

One of the unique use cases Visual Defence identified was pothole detection. Richmond Hill was one of the first partners to utilize this new technology. Visual Defence added artificial intelligence capabilities to the cameras that go inside the city vehicles to detect potholes and other hazards in real-time. This eliminates the need for the city’s residents to report potholes, allowing them to be detected and fixed before they can become a safety concern.

Along with detecting safety hazards, Visual Defence’s City Rover creates reports and heatmaps to help the city organize and prioritize urban maintenance. “It’s an end-to-end process, the vehicle detects it, sends it to the cloud, creates a work order, and somebody goes to fix it,” said Tal.

Visual Defence TorontoGlobal RichmondHill
Depiction of Visual Defence’s CityROVER AI hazard detection.

The Toronto Region’s openness to tech innovation and government support made Richmond Hill the perfect launch pad to roll out such a project. “Toronto Region municipalities are some of the best to work with, they are very open to partnering with organizations like ours,” said Tal.

This speaks to Richmond Hill’s robust academic community that partners with businesses and government to create a seamless and efficient way of life for its residents.

“We met with Roy and his team to discuss some of the challenges we face as municipalities and how the work that Visual Defence is doing could support that, and that was really the start of the City Rover project,” said Anthony Ierullo, Director of Economic Development with the City of Richmond Hill.

“Richmond Hill was essentially the demonstration site for this product,” said Ierullo. “Our ability to demonstrate that this software had utility in the sector allowed it to grow.”

“Visual Defence’s City Rover is a great example of the public sector working with the private sector to advance thinking and open our lab, turning the municipality into a living lab to support innovative product delivery that not only benefits the business but also benefits the broader community at large,” said Ierullo.

In what other ways is Richmond Hill integrating technology?

“What came out of this is that we saw ourselves (Richmond Hill) as an incubator for tech businesses,” said Ierullo.

After the success of partnering with Visual Defence, Richmond Hill saw a reciprocal opportunity for business and government. In 2020, the city held design competitions with local businesses to pitch products and grow the opportunity.

Richmond Hill went on to partner with OCAD University and Centennial College as part of the city’s Centre for Local Innovation and Collaboration (CLIC).

The goal of this partnership is to connect businesses with local academic institutions to address challenges and research solutions. CLIC has worked with over 40 businesses since 2021, developing businesses and tech innovation.

Connecting Human Intelligence and Artificial Intelligence of Smart Cities

“There are a lot of players in the incubator space, including well-known ones like VentureLab and York University’s YSpace, which are doing great things for the region. A gap we identified was addressing human-centered design,” said Ierullo.

CLIC has worked with several AI-centered businesses that rely on advanced technology and human interaction to elevate the process, merging cutting-edge tech and human creativity. One example is a customer service AI business that allows patrons to interact with an avatar to centralize call center interactions,  so staff can address broader concerns.

“It really reduces redundancy and waste, AI will not put people out of work, but it will change the way we work,” said Ierullo. “Just like any other transformative technology, there is an adjustment period and from that, new opportunities are being created.”

This sentiment is echoed in the outcomes of Visual Defence’s City Rover project. The City Rover detects four times the amount of urban disturbances as a person searching for potholes or fielding calls from city residents. As a result, city workers are free to use 100 per cent of their day planning and solving problems.

“This technology does not replace the job of inspectors, it takes the tedious tasks away so they can focus on the most pressing tasks,” said Tal. “People are good at solving problems, and what this technology does is it gives us time to do what we do best and removes the monotonous stuff like looking at the road for hours, creating a more sustainable way to run cities.”

For more information on Visual Defence visit https://www.cityrover.com/.

Toronto Global is the first point of contact for international businesses looking to accelerate expansion, make connections and access talent in the Toronto Region, Canada’s business, tech and financial capital. Our business-driven team has provided complimentary concierge services to more than 250 companies – including Sanofi, Netflix, Infosys and Unilever – setting the stage for success in the fastest-growing, most educated and diverse market in North America.

]]>