Toronto Global https://torontoglobal.ca Your Region for Business Fri, 27 Jun 2025 16:43:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 Toronto Global Your Region for Business false How Church-Wellesley Village became an economic force https://torontoglobal.ca/business-insights/church-wellesley-economy/?utm_source=rss&utm_medium=rss&utm_campaign=church-wellesley-economy Fri, 27 Jun 2025 16:43:35 +0000 https://torontoglobal.ca/?p=40390 June in Toronto is electric. Patios spill onto sidewalks, music floats from open windows, and rainbow flags adorn storefronts as the city comes alive with festivals, parades, and celebration. Nowhere is this energy more concentrated than in Church-Wellesley Village, the designated heart of LGBTQ2S+ life in Toronto. 

The village’s role as a commercial district and as a site of cultural capital is unique. Church and Wellesley is a living business ecosystem that reflects the intersection of identity, advocacy, and economic vitality, having driven tourism, entrepreneurship, and the creative industry in Toronto for decades.

What happens when community, activism and business collide? It happens more than you think, and Toronto’s gay village reflects the benefits of keeping the human side of business at the forefront.

A Village Built on Visibility

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Drag queen performance at the 501 gay bar on Church St. in 1995.

In the 1970s and 80s, as police raids and social marginalization pushed gay bars and community hubs from the periphery to central, urban neighbourhoods, the Village offered both affordability and proximity to downtown. Early businesses, many of them bars, cafes, and bookstores, were not just commercial ventures but sanctuaries. Places like The Barn, Chatelaine’s, and Glad Day Bookshop were deeply tied to political organizing and social support networks.

That dual purpose as both business and safe space shaped a unique commercial identity. It wasn’t just about making money; it was about building visibility and sustaining a community. The early economy of Church-Wellesley was activist by necessity, with businesses often operating under the threat of discrimination or violence. In this sense, the Village’s economy was inseparable from its identity.

Over the years, the Village’s commercial and cultural influence expanded, shifting from underground necessity to celebrated centrepiece, all the way up to present-day Pride Month, now one of Toronto’s most significant economic drivers.

Pride as a Growth Engine

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One of Toronto’s City Sightseeing tour buses participates in the Pride Parade on Yonge Street.

Today, Pride Month is one of Toronto’s most profitable seasonal events, bringing in over $300 million in economic impact in a typical year. Much of that activity is concentrated in and around Church and Wellesley. Restaurants, local retailers, event organizers, and production companies benefit from the influx of people, and Pride-related spending supports hundreds of temporary and permanent jobs.

Pride Toronto has grown from a protest march into a global-scale festival, but Church-Wellesley remains its heart. For small businesses, the weeks surrounding Pride are crucial to annual revenues. Pop-ups, partnerships, and branded sponsorships line the streets, and business owners often plan inventory, staffing, and marketing strategies around the event. In this sense, Church-Wellesley functions like a cultural engine, turning identity into economic momentum.

But this success also underscores a growing tension. While Pride drives tourism, some long-standing community members worry about the commercialization of queer spaces. The question of who benefits economically looms large, but one thing is for certain: the village drives growth in a number of ways and cannot be discounted as an economic engine.

Gentrification and the Queer Economy

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Glad Day Book shop Drag Brunch performance.

Like many urban cultural enclaves, the Village has not been immune to gentrification. Over the past two decades, the area has seen rising rents, condo developments, and a gradual shift in demographics. While change is inevitable, it has come at a cost to the small businesses that defined the Village’s character.

Independent LGBTQ2S+-owned businesses have faced mounting pressures from increasing real estate costs and changing consumer patterns. Chains and corporate franchises have slowly edged into the area, often offering more financial resilience but less cultural specificity. The closure of venues like Fly Nightclub and The Barn were not just economic losses, they were symbolic of a shift from grassroots queer enterprise to a more corporatized streetscape.

That said, the business environment is far from homogeneous. Many queer entrepreneurs continue to innovate within these constraints. Spaces like Glad Day Bookshop, which reimagined itself as a bookstore-bar-performance venue, show that resilience and adaptability is baked into the Village’s economic DNA. These hybrid models are not just about survival, they reflect an evolved understanding of community, experience, and commerce.

The Rise of Queer-Owned Businesses Across Toronto

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While Church-Wellesley remains the symbolic and historical centre, LGBTQ2S+–owned businesses are thriving across the city, injecting inclusive values, creativity, and entrepreneurial spirit into Toronto’s broader economy.

One of the most visible success stories is Craig’s Cookies. What started as a home kitchen operation by actor-turned-baker Craig Pike has exploded into a Toronto-wide brand with multiple storefronts. Known for its nostalgic, joy-filled branding and Pride-forward packaging, Craig’s Cookies is a model of how queer identity can be a business advantage, standing proudly at the intersection of authenticity and mass appeal. Pike has spoken about the connection between his values and his business model, saying in a 2024 interview: “I saw how happy people got when their cookies were delivered to the door. I’m a queer man who owns a business. My ethics and my morals and what I stand for are mirrored in the business.”

Other standout businesses include El Pocho Antojitos Bar, a queer Latina-owned Mexican kitchen in the Annex that blends casual dining with community warmth; and Studio Fontana, a gender-affirming salon that regularly hosts drag and beauty workshops in the heart of the city’s Entertainment District.

Even retail and lifestyle spaces like Beadle, a queer-owned design shop in Roncesvalles, and the reinvented Glad Day Bookshop continue to redefine what queer entrepreneurship looks like. These ventures thrive by cultivating loyal customer bases, hiring inclusively, and contributing to neighbourhood identity even beyond The Village.

Innovation Through Inclusion

Church-Wellesley has also played a vital role in fostering inclusive hiring practices and serving as a training ground for LGBTQ2S+ professionals. For decades, businesses in the Village have offered opportunities to individuals who faced barriers elsewhere, whether in hospitality, retail, or the arts. In many ways, it has functioned as a micro-economy of inclusion.

There’s also a ripple effect. Businesses that started in the Village often go on to influence wider markets, bringing queer-centered design, marketing, and experience to more mainstream contexts. For example, queer-owned creative agencies and production companies now work with national and international clients, bringing a distinctly Toronto voice to global conversations.

One organization helping carry this momentum forward is Start Proud, a Toronto-based non-profit that operates one of Canada’s few dedicated LGBTQ2S+ professional accelerators. With a focus on mentorship, career development, and corporate inclusion, Start Proud connects queer professionals — especially those entering industries like finance, law, and tech — with resources and leadership networks. It reflects how queer-focused business infrastructure is evolving, moving beyond retail to influence Canada’s corporate and innovation economy.

Moreover, the Village has become a testing ground for public policy and business grants aimed at supporting equity-deserving entrepreneurs. Programs from the City of Toronto and BIA initiatives focused on the Church-Wellesley corridor have helped stabilize the area post-COVID, offering rent subsidies, outdoor dining infrastructure, and marketing funds to preserve its cultural and commercial vibrancy. 

Local City Councillor Chris Moise, who represents Ward 13 Toronto Centre, which includes Church-Wellesley, and is one of the city’s openly gay elected officials, has been a vocal advocate for the economic and cultural importance of the Village. In 2023, he emphasized the critical role of small business support during Pride season, noting, “I have been working tirelessly … to support businesses in The Village, especially during Pride weekend.” Since then, Moise has supported BIA initiatives, called for increased city funding, and worked to ensure Pride events have the necessary infrastructure to benefit local entrepreneurs.

The Village as a Creative Economy

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Crews and Tangos, gay bar and performance venue on Church St.

From drag performances to theatre, Church-Wellesley has long contributed to Toronto’s broader creative economy. Venues like Buddies in Bad Times Theatre have launched careers, hosted festivals, and incubated new works that go on to national stages. These artistic contributions generate economic value through ticket sales, tourism, grant funding, and employment.

It’s important to recognize that cultural production is part of the business environment, especially in a city like Toronto, where the creative industries account for over $11 billion in GDP. The Village may not resemble the financial district, but it plays a parallel role: attracting talent, creating jobs, and enhancing the city’s global brand.

The Business of Belonging

To view Church-Wellesley purely as a cultural district is to miss the full picture. It’s an economic microcosm shaped by identity and activism but driven by entrepreneurship, tourism, real estate, and creativity. The Village has always been both a neighbourhood and a business environment built on the principle that inclusion itself is economically powerful.

For Toronto to thrive as a global city, it must recognize the Village not as a niche, but as a nucleus, where culture, commerce, and community intersect in uniquely impactful ways. That recognition is more than symbolic, it’s smart business.

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What 10 Trailblazing women say about gender bias in business https://torontoglobal.ca/business-insights/women-in-business/?utm_source=rss&utm_medium=rss&utm_campaign=women-in-business Thu, 06 Mar 2025 15:15:02 +0000 https://torontoglobal.ca/?p=39896 1. Michele Romanow

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Photo by Steve Jennings/Getty Images for TechCrunch

Michele Romanow is the co-founder of Clearbanc, a provider of revenue-sharing solutions to fund e-businesses. As the youngest “dragon” on CBC’s Dragon’s Den, her innovative approach to financing has provided entrepreneurs with alternative funding options, reducing reliance on traditional models.

“There’s still a lot of work to do but let’s not forget about how far we’ve come. Just looking back to my parents’ generation, my choices would’ve been limited to roles like being someone’s assistant – something I would have been very bad at. That’s why I’m so motivated by what we’re doing at Clearbanc. We’ve helped eight times more female founders get funding. Every day, we help more people build their dream no matter who they are or where they’re from. Whether you’re just starting out in your career or at the pinnacle, we should always look to the other women around us who have succeeded for advice.”

2. Eva Wong

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Eva Wong is the co-founder and COO of Borrowell, a fintech company offering free credit scores and financial product recommendations. Her leadership in the fintech sector has opened doors for women in technology and finance, demonstrating the impact of diverse perspectives in traditionally male-dominated industries.

“I never imagined myself as a co-founder or working in tech. I’m not the kind of person who has a thousand business ideas. But I think that anyone can be an entrepreneur. You don’t need to have an “entrepreneurship gene.” My work has been super rewarding and it’s an opportunity to make a difference, even in terms of the company culture we’ve built—we’re gender-balanced and actually have slightly more women than men in senior roles.”

3. Emma Asiedu-Akrofi

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Emma Asiedu-Akrofi is the CEO of Fora: Network for Change, an organization dedicated to advancing gender equality and empowering young women. With a background in community development and leadership at the Jean Augustine Centre, she champions programs that break systemic barriers and create opportunities for women in leadership.

Exposure to leadership opportunities at a young age matters. It gives young people the freedom to explore, fail, learn, and grow without feeling like they’ve missed their chance. When youth facing racial and gender-based barriers have equitable access to opportunity, they can better chart paths that feel authentic to who they are.”

4. Farah Mohamed

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Farah Mohamed is a Canadian women’s rights activist and social entrepreneur, renowned for founding G(irls)20, an organization that empowers young women globally through education, entrepreneurship, and leadership training. She also served as CEO of the Malala Fund, advocating for girls’ education worldwide. Currently, she leads The King’s Trust Canada, focusing on equity and sustainability initiatives. Her career is marked by a commitment to creating practical solutions to systemic inequities.

“Many immigrants — and especially refugees — will tell you that losing everything is jarring, but you don’t have the luxury of wallowing in it. You have to work harder than anyone else and create opportunities out of chaos. Your success becomes tied to your survival. Even after becoming a Canadian, that survivalist mindset sticks with you. I also recognize that in spaces traditionally dominated by white men, being the “only one” in the room can motivate you to open doors for others. It’s about creating opportunities for those who may not have had the same chances.”

5. Lorraine Godwin

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Lorraine Godwin is the Vice President of Commercial at VerAI Discoveries, a company revolutionizing mineral exploration by deploying a groundbreaking artificial intelligence platform to detect concealed mineral deposits. In her role, Godwin leads go-to-market and business development efforts, partnering with mining companies to transform traditional exploration methods.

“When I graduated in Geophysics, I was 1 of 2 women graduates, and today I’m thrilled there are so many more women in science. Seeing more women in STEM and in leadership roles are two areas I’m passionate about. I was fortunate to have great mentors throughout my career, both men and women. Today there are more female leaders who can be role models and mentors to help other young women see themselves as future leaders.”

6. Mandy Rennehan

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Mandy Rennehan is the founder and CEO of Freshco, a leading retail maintenance and construction company based in Toronto. Her innovative approach to business and commitment to empowering women in the trades have earned her numerous accolades, including Canada’s Most Admired CEO and the Toronto Region Board of Trade Business Leader of the Year.

(The trades) industry was made for both genders. … I’m after people in their 20s, 30s, 40s, 50s, and 60s who say ‘I want to work with my hands. I want to build stuff. I want to build and maintain a new Canada.”

7. Joanna Griffiths

Joanna Griffiths is the founder and CEO of Knix, an innovative apparel brand known for its leak-proof menstrual underwear. Since launching in 2013, she has expanded Knix into a multi-product brand, raising $53 million in funding in 2021. Griffiths raised this money while pregnant with twins and spoke out against companies who are biased against pregnant CEOs and founders, citing her own experience. Griffiths has received numerous accolades, including Entrepreneur of the Year by Women of Influence in 2018.

“How many great opportunities are they missing out on because they hold these outdated views? There are lots of reasons to do some really hard thinking, read a couple of books and start to change.”

8. Jodi Kovitz

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Jodi Kovitz is a Canadian lawyer and nonprofit executive, best known as the founder and former CEO of #MoveTheDial, a global movement dedicated to increasing the participation and leadership of women in technology. Under her leadership, #MoveTheDial impacted over 60,000 individuals worldwide, advocating for diversity and inclusion in the tech industry. In 2023, Kovitz was appointed CEO of the Human Resources Professionals Association (HRPA) in Ontario, bringing her visionary leadership to the human resources field. Her career exemplifies a commitment to empowering women and fostering equitable workplaces.

“You can only be what you can see, and you haven’t historically seen many women as tech icons. And the pipeline has been a huge challenge: getting girls interested and curious about pursuing STEM careers. We have to change the perception for girls, that it’s not just for boys to do coding. That means we have to expose girls to tech in a different way at times, and expose girls to career options and role models.”

9. Fiona Lake Waslander

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Fiona Lake Waslander is the founder and CEO of Coral, a digital health platform revolutionizing menopause care in Canada. Under her leadership, Coral secured significant funding to provide personalized, science-backed solutions for women navigating perimenopause and menopause, filling a critical gap in women’s healthcare.

“For a young women looking to start a new business, remember that you do have the capabilities and you do have a seat at the table.

10. Fatima Zaidi

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Fatima Zaidi is the CEO and co-founder of Quill Inc., a Toronto-based podcasting platform that connects businesses with podcasters. Her innovative approach to content marketing has opened new avenues for brands to engage with audiences, inspiring women in media and technology to explore entrepreneurial ventures.“Oftentimes the root of these structural barriers that many female founders face are social in nature, so, it is important to continue elevating the profiles of successful female founders and black entrepreneurs to inspire the emerging next generation of female founders.”

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Innovative Black entrepreneurs making an impact in the Toronto Region https://torontoglobal.ca/diversity-equity-inclusion/black-entrepreneurs-toronto/?utm_source=rss&utm_medium=rss&utm_campaign=black-entrepreneurs-toronto Fri, 28 Feb 2025 14:54:22 +0000 https://torontoglobal.ca/?p=39878 Black History Month may be ending, but support for Black-owned businesses shouldn’t.

These businesses create opportunities, build communities, and inspire future generations. The Toronto Region is home to an incredible range of Black-owned businesses across every industry. This is just a small selection—far from a definitive list—of inspiring local entrepreneurs making an impact. Check out black-owned business in your area and keep the conversation going all year long!

Fresh Paint Studio: Established by Roxane Tracey in Toronto, Fresh Paint Studio is a creative hub designed to make art accessible to everyone. Whether through guided workshops, private events, or casual drop-in sessions, the studio offers a welcoming space where people of all skill levels can express themselves freely and explore their artistic side.

Have A Nice Day Pilates: Founded by Aiyana Jeffries, this Toronto-based Pilates studio is all about making movement enjoyable and accessible. With personalized sessions in an inviting atmosphere, Have A Nice Day Pilates helps clients build strength, flexibility, and confidence—regardless of their fitness level.

Be One to Give: What started as a small act of kindness by founder Tony Colley has grown into a powerful movement tackling food waste and insecurity. Be One to Give rescues surplus food from businesses and redistributes it to shelters and community organizations in Toronto. With a goal of eliminating avoidable food waste across Canada by 2040, this initiative is making a tangible impact every day.

A Different Book List: More than just a bookstore, A Different Book List—founded by Itah Sadu and Miguel San Vicente—is a cultural institution in Toronto. Specializing in literature from the African and Caribbean diaspora, the store serves as both a community gathering place and a resource for diverse, thought-provoking stories. Find it at 779 Bathurst Street.

McKie Rich Productions: Storytelling that leaves a mark. Founded by Michael McKie in Mississauga, McKie Rich Productions produces compelling film, television, and digital content that uplifts underrepresented voices. Through authentic narratives and high-quality production, the company is reshaping the media landscape one project at a time.

Cherry Gardens: Created by Amoy Henry, Cherry Gardens is a Toronto-based fashion brand offering stylish, genderless apparel and cozy lounge sets. Known for its high-quality basics and creative artist collaborations, the brand blends comfort with self-expression, making everyday wear effortlessly chic.

Curls Defined: Embracing natural curls is at the heart of this Markham-based brand. Founded by Shauna-Simone Leacock, Curls Defined offers tailored haircare solutions, consultations, and a carefully curated range of products designed specifically for curly and textured hair. With worldwide shipping, customers everywhere can access expert advice and premium haircare.

Elliott Marketing Digital (EMDigital): Led by marketing strategist Shanelle Elliott, this Toronto-based agency specializes in AI-driven marketing, social media strategy, and brand growth. EMDigital helps businesses elevate their digital presence with custom-tailored marketing solutions that drive engagement and success.

The Progressive Centre: Education meets empowerment at The Progressive Centre. Founded in 2014 by Ashleigh Henry in Ajax, this tutoring service provides personalized math and science support for students in grades 1-12. With customized learning plans and expert instructors, the centre helps students build confidence and achieve academic success.

The Green Jar: Sisters Tannis and Mara Bundi are on a mission to make sustainable living easy. Their Toronto-based boutique and refillery, The Green Jar, offers zero-waste, eco-friendly products that help customers reduce their environmental footprint. From refillable household items to reusable alternatives, every product is chosen with sustainability in mind.

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More than a Quota: The Importance of Diverse Hiring  https://torontoglobal.ca/skilled-talent/the-importance-of-diverse-hiring/?utm_source=rss&utm_medium=rss&utm_campaign=the-importance-of-diverse-hiring Fri, 16 Feb 2024 18:12:22 +0000 https://torontoglobal.ca/?p=35610 This blog was co-authored by Toronto Global’s Senior Advisor of Talent Partnerships, Courtney Bowen, and Senior Analyst of Business Insights, Sophia Chea.

Diversity has been a hot topic in recent years, everywhere from boardrooms to public debate, but what does it really mean to uphold it in a workplace? Along with its rise in acceptance comes a fair share of skepticism – where some consider diversity as nothing more than a buzzword – we are highlighting the importance of diversity hiring an inclusive workforce. 

“Diversity hiring,” involves creating and implementing a strategy to counteract bias, while attracting and retaining qualified candidates (Cooks-Campbell, 2021). A conscious effort to embrace diversity and equity through recruitment is critical for organizations and can provide significant benefits to workplace culture and productivity.  

However, limited candidate pools are a challenge in industries where diversity is low.  Collaborating with community organizations, professional networks, and educational institutions, posting on diversity-focused job boards and attending career fairs can broaden a company’s recruitment options.  At Toronto Global we have seen this in our work with international companies in the Toronto Region. 

The Importance of Diversity Hiring

Embracing diverse talent fosters innovation, creativity and leads to improved performance and profit. Diverse teams bring together individuals with unique perspectives and problem-solving skills.  

Diverse workforces can increase employee satisfaction and reduce turnover rates. This can help companies save time and funds on recruitment and training. It can be challenging to measure the impact of diverse hiring on a company’s bottom line in real-time, but there are ways to measure the long-term effects of diverse hiring through employee surveys. 

 A diverse workforce can help companies build relationships with a diverse customer base and establish deeper connections. In addition, having access to a wider spectrum of experiences and thinking can reinforce the strength and effectiveness of teams. 

For instance, a diverse sales team encourages creativity, innovation, and productivity, ultimately increasing sales and enabling a business to stay ahead of the competition. A study conducted in 2019 by McKinsey & Company showed that executive teams in the top-quartile of ethnic and cultural diversity outperformed those in the fourth quartile by 36 per cent in profitability. The same study finds that greater gender diversity equally contributes to greater profitability.  

Diversity in the workplace isn’t just about hiring, but about creating an inclusive culture where all employees feel valued and can thrive. 

The Toronto Region Advantage

The Toronto Region is one of the most culturally diverse metropolitan areas in the world boasting a kaleidoscope of languages, ethnicities, and cultural backgrounds. Visible minorities make up nearly 55 per cent of the population with South Asians, Chinese, and Black communities being the largest minority groups – there are over 190 different languages in the Toronto Region. In addition, 50 per cent of our population is also foreign-born – a percentage higher than any other metropolitan region in North America. 

With a large visible minority population comes a diverse talent pool. Statistics Canada’s 2021 Census, data on the Toronto Region found the following data for visible minorities:  

  • 76% of Chemists 
  • 64% of Financial and Investment Analysts   
  • 69% of Industrial and Manufacturing Engineers  
  • 75% of Software Engineers and Designers  
  • 39%  of Human Resource Managers – although lower, this percentage is still higher than any other Canadian metropolitan area.  

*South Asian and Chinese make up the majority of the visible minority group share  

As for gender diversity for the same five occupations the data for women:  

  • 50% of Chemists  
  • 43% of Financial and Investment Analysts  
  • 25% of Industrial and Manufacturing Engineers  
  • 21% of Software Engineers and Designers  
  • 73% of Human Resources Managers  
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Diversity by occupation in the Toronto Region
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Gender diversity by occupation in the Toronto Region

Although the Toronto Region is one of the most diverse metropolitan areas in the world, it is important to acknowledge that there is still room for improvement. Particularly augmenting gender diversity in fields traditionally dominated by men can improve the gap.

Post-secondary institutions have identified programs to diversify Canadian talent in underrepresented industries such as technology. A great example is York University and Shopify’s partnership on the Dev Degree program. This experiential learning program allows students to achieve a Bachelor of Computer Science degree while working on Shopify development teams, giving students work experience before they graduate. Women account for 51 per cent of students in this program (York University, 2018).  

Companies operating in the Toronto Region have a unique opportunity as the multicultural fabric of the region offers businesses the chance to engage with a wide range of talents and perspectives. As a global business hub, the Toronto Region attracts professionals from around the world, contributing to its diverse talent pool. With leading universities, research institutions, and a thriving tech industry, the Toronto Region offers a rich landscape of highly skilled graduates and professionals from various disciplines. 

Partnering With Toronto Global

Diverse hiring goes far beyond ensuring the representation of different races, genders, and backgrounds. It is about recognizing and respecting the unique perspectives, experiences, and contributions of every individual, regardless of their background. Diverse hiring is most successful when it is a constant consideration throughout the entire recruitment process, presenting the opportunity to reinvigorate teams. 

For international businesses and/or site selectors seeking detailed information on the availability and diversity of talent in the Toronto Region, Toronto Global is your partner to assist you with your expansion efforts.  

Connect with the Toronto Global Talent Team for more information at https://torontoglobal.ca/talent/.

Sources:  

Cooks-Campbell, A. (2021, December 3). The difference between diversity hiring and a “diversity hire.” BetterUp. https://www.betterup.com/blog/diversity-hiring  

Dixon-Fyle, S. et al. (2020, May 19). Diversity wins: How inclusion matters. McKinsey & Company. https://www.mckinsey.com/featured-insights/diversity-and-inclusion/diversity-wins-how-inclusion-matters 

York University (2018, September 24) Shopify, York University partner to offer innovative computer science degree program. https://news.yorku.ca/2018/09/24/shopify-york-university-partner-to-offer-innovative-computer-science-degree-program/  

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Beyond Good Intentions: Spotlight on Laura Jean McLeod https://torontoglobal.ca/tg-team-and-culture/spotlight-laura-jean-mcleod/?utm_source=rss&utm_medium=rss&utm_campaign=spotlight-laura-jean-mcleod Thu, 11 Jan 2024 17:08:01 +0000 https://torontoglobal.ca/?p=34480 Tell us about yourself Laura Jean McLeod and your role at Toronto Global. 

My name is Laura Jean McLeod but everyone in the organization calls me L.J. I am the Senior Manager, People & Culture and have been with Toronto Global for 2.5 years now. I oversee employee relations, strategic workforce planning, employee engagement and culture, basically everything that helps our team do their best work. 

What do you love most about your job Laura Jean McLeod 

Where do I start? The people number one for sure – I am inspired daily by our team’s dedication and positive attitude. I also really enjoy the unique network in which we operate. Being part of a government funded agency presents the opportunity to work closely with both the public and private sectors and with a vast range of stakeholders across a variety of industries in the business community. 

I studied psychology in my undergrad and with that a lot of people continue on in academia post-graduation, which I wasn’t really interested in. I wanted to enter the business field and Human Resources is essentially the human aspect of business. It perfectly fits my interests and my background. 

What is a common problem that you ( Laura Jean McLeod) help clients/people solve? 

There are two answers to this question depending on which side of the organization I’m working on. 

  1. People: I’m (Laura Jean McLeod) grateful to be able to solve problems for our people throughout the employee life cycle. From talent acquisition and onboarding to retention, talent development and internal mobility. It’s exciting to dive deep into the employee experience and analyze the engine of our workplace culture. For example, what drives and motivates our team, and how can we innovate as an organization to enrich the employee value proposition? How can we be more transparent, how can we operationalize inclusivity and how do we ensure psychological safety in the workplace?  
  1. Clients: On the client-side, the Investment Attraction team sometimes brings me into conversations with international clients in the early stage of their expansion to the Toronto Region. I ( Laura Jean McLeod) help clients navigate the provincial and federal employment legislation and advise them of best practices to attract and retain talent as they set-up operations here in the Toronto Region. It’s rewarding to play a part in helping to shape the successful foundation of clients’ people and culture practices. 
Tell us what equity, diversity, and inclusion (EDI) means to you and why it’s important.  

I view equity, diversity, and inclusion as a spectrum of belonging. That is why I prefer to put equity first, because it comes first in the spectrum. Equity is fair treatment, access and opportunity for all people, diversity is the way in which individuals differ; and inclusion is respect, support and removal of barriers, which is well represented in the image below. 

“Diversity is being invited to the party; inclusion is being asked to dance,” said professional diversity consultant Verna Myers, current Vice President of Inclusion Strategy at Netflix. 

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I think intersectionality is also a vital consideration of EDI. There are many identity markers that have the potential to marginalize people. These markers include race, class, gender, sexual orientation, age, ethnicity, religion, disability, and more. There can be overlapping systems of discrimination or disadvantage that interact with each other, which is crucial to understanding a person’s own unique experience and complex identity. These variables aren’t experienced in isolation.  

As a people and culture leader, it’s important that EDI initiatives at an organizational level are not just about performative allyship; good intentions alone are not enough. EDI work must be linked to outcomes and the work is an ongoing journey, not just a “one and done” solution that checks a box. Experimentation is key – you may not get it right the first time, but the organization and its people learn and grow from the experience. Give people ways to engage in DEI work (i.e. the Toronto Global EDI committee is made up of employee volunteers). Leverage power and privilege for good. 

What is your approach to bridging cultural differences in the workplace? 

Having conversations, asking questions, sharing stories and generally being open to vulnerability is a great way to learn more about one another’s cultures and lived experiences. Being genuinely curious helps to build a shared understanding. 

Tell us about a family/community/cultural tradition, holiday, or celebration that you (Laura Jean McLeod) look forward to most each year

I have an annual trip with friends that helps keep me grounded, it is so important to create new traditions and rituals to strike a healthy work-life balance. 

I recently celebrated a wonderful Christmas with my family, which is always an enjoyable time of year for me because it gives me the opportunity to be creative and get crafty. Whether it be making ornaments, wreathes, decorating cookies or making a gingerbread house – or some A-frame gingerbread cabin variety in my case – it’s fun to have a small artistic outlet! 

Where/what is your favourite place/memory in the Toronto Region (Laura Jean McLeod), and why?  

I ( Laura Jean McLeod) have very fond memories of biking in Tommy Thompson Park, it acts as a great escape from city life without actually having to escape it. Biking through Tommy Thompson, you would never guess downtown is right around the corner. 

Another area I admire is Parkdale. I lived there when I first moved to Toronto and many of my early Toronto memories are of Parkdale, a wonderfully diverse neighbourhood with one of the largest Tibetan populations outside of Asia and some delicious momos! 

Tell us something that most people would be surprised to learn about you Laura Jean McLeod 

I am a thrill seeker! I love adventures of all kinds, whether it be sky diving, solo travelling, or anything else of that nature. I appreciate experiencing the world of radical self-reliance and accomplishing what I put my mind to. 

What’s your personal mantra or favourite quote?  

“What we fear doing most is usually what we most need to do.” ― Timothy Ferriss. If you want to talk to Laura Jean McLeod, feel free to contact us any time.

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Talking about Equity, Diversity and Inclusion: Spotlight on Catherine Lee https://torontoglobal.ca/tg-blog/september-2023/talking-about-equity-diversity-and-inclusion-spo?utm_source=rss&utm_medium=rss&utm_campaign=spotlight-on-catherine-le Tue, 05 Sep 2023 12:57:00 +0000 https://torontoglobal.ca/?p=33478

Tell us about yourself and your role at Toronto Global.

My name is Chin Nyong Lee but I go by Catherine Lee. Many people misunderstand my first name to be Chin and middle name to be Nyong but my first name is only complete when the two are together. I am a Senior Advisor on the investment attraction team, looking after the Asia market. I support Asian companies expanding to the Greater Toronto Region.

I provide my clients with information and make sure our region is on their radar when they consider expanding overseas. I try to do everything in between to ensure that they have peace of mind when coming to Canada because I understand how difficult it could be when starting anything in a new place. I have been in this role for five years – time flies!

What do you love most about your job Catherine Lee?

Working at Toronto Global means always pushing yourself to educate yourself. The world is constantly moving, and the work here needs you to stay up to date with the latest current affairs and industry changes. This is what I like most about the job, not to mention getting to work with my forward-thinking clients who always seek to solve challenges ahead of their journey – which is where I can help.

What is a common problem that you help clients/people solve?

I help my clients see our region and Canada from an unbiased perspective. As an Asian-Canadian, I am familiar with some of the most prevalent stereotypes Canada has and I understand my clients’ concerns over them. From doing business to having a sustainable life in Canada, I help them navigate our region in the most efficient ways possible.

Tell us what equity, diversity, and inclusion (EDI) means to you and why it’s important.

To me, EDI means everyone gets the same opportunity to be seen and heard without any labels attached. It is important because it is a part of basic human rights that everyone have equal opportunity.

What is your approach to bridging cultural differences with international companies hoping to come to Canada?

I am an Asian-Canadian myself, and I believe my ethnic background and life experience of growing up in Korea and studying in China has helped me tremendously to connect with my Asian clients in depth. Many of them find me as an accessible resource, who can be empathetic to their concerns. Being able to hear and understand the clients’ thoughts is the first step of my job and is always the beginning of any project that expanded to our region successfully.

How have you made use of a hybrid work environment?

I am probably the one who benefited the most from the hybrid work environment, as my work hours are not typical. Before COVID, when we were working in the office five days a week, I often worked overtime as I had calls with my clients anytime between 7 p.m. to 11 p.m., after I completed my regular nine to five office work. Now that work is hybrid, I am more flexible with my daily matters outside the office, it has improved my physical and mental health a lot.

Tell us about a family/cultural tradition or celebration that you look forward to.

When I (Catherine Lee) was young, I always looked forward to January 1st because when the new calendar year came, every Korean got one year older. This tradition was officially cancelled by the Korean government as of June 2023, as it was considered outdated and made all Korean people feel older than the rest of the world. As an adult, I am not as excited to get a year older on January 1st – quite the opposite, actually – but I always enjoy the Korean new year traditions such as having tteokguk (Korean rice cake soup) and wearing hanbok (Korean traditional clothing).

Christmas is a big celebration in Canada, so as a Korean-Canadian household we get to celebrate Christmas then the new year within a week of each other. We also celebrate the Lunar New year, called seollal, which is often a month after January 1st. So, from the end of December to early February, our family and community are in a constant festive mode!

Where/what is your favourite place/memory in the Toronto Region, and why?

I (Catherine Lee) love the Trinity College quad at the University of Toronto. This is where I lived, studied, and made memories with friends. My engagement photos were taken there as well. There are so many hidden spots only the students know on the University of Toronto campus, and they all make great places to take strolls, all year round. Many people don’t know that the UofT has its seven distinctive colleges – they are truly an urban oasis in the centre of busy downtown Toronto!

How many languages do you speak Catherine Lee?

I am pretty sure I can survive anywhere speaking English, French, Korean, Japanese, and Mandarin.

Tell us about your family/children/pets Catherine Lee.

I am a newlywed as of last month, so I just made my own family! My husband and I have two cats, named Lemon and Dalkomi (aka Komi). Lemon is a flame point Siamese cat, who’s been raised like a prince since he was a kitten. Lemon’s big (13lbs) and very spoiled. Komi is half the size of Lemon who was once belonged to the streets, so she knows how to fight. I (Catherine Lee) brought two cats into my marriage and my husband didn’t mind at all, although he knew nothing about cats before dating me.

My husband is a living example of Toronto’s technology industry – he is a machine learning engineer and the CTO of his second company he co-founded. So, whenever I have questions about the industry, he is my go-to person who gives me real-life answers. My husband is the most generous, patient, and street-smart person I (Catherine Lee) know.

Tell us something that most people would be surprised to learn about you.

I worked at a daycare in a small city called Saint-Lin–Laurentides in Quebec. It was a long time ago, and I was probably the only Asian person the kids ever saw in real life back then. In those days, I had a passion for French, and went to French speaking competitions and such as the school district rep. Catherine Lee was almost minored in French Language during my undergrad, but it was too much on top of my double majors.

What’s your personal mantra or favourite quote Catherine Lee?

Just do it! I am a generalist and have so many interests, maybe too many. If I didn’t live by the quote, I wouldn’t have done what was considered quite random in my life such was working in Quebec or studying in Beijing. All the things that I “just did” for my genuine interests and passion made me who I am today.

Want to learn more about Catherine Lee’s work with Asian companies? Check out our Korean landing page. If you want to learn more about Catherine Lee or Toronto Global, feel free to contact us.

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How Multicultural is the Toronto Region? Let Us Count the Ways… Again https://torontoglobal.ca/media-center/how-multicultural-is-the-toronto-region-let-us-count-the-ways-again/?utm_source=rss&utm_medium=rss&utm_campaign=how-multicultural-is-the-toronto-region-let-us-count-the-ways-again https://torontoglobal.ca/media-center/how-multicultural-is-the-toronto-region-let-us-count-the-ways-again/?noamp=mobile#respond Thu, 15 Jun 2023 02:07:00 +0000 https://torontoglobal.ca/?p=26279

Torontonians and 905ers often boast about their multiculturalism, so in 2019, we took it upon ourselves to back up this claim with some facts. Now over four years – and some pretty world-changing events – later, we wanted to take another look at the stats and prove once again that the Toronto Region is home to the most diverse population in the world.

Our commitment to multiculturalism is enshrined in the City of Toronto’s official motto: “Diversity, Our Strength.” Observers from renowned chef Anthony Bourdain to Amazon have highlighted the Toronto Region’s unique advantage in having so many people from diverse cultures and backgrounds. BBC Radio even crowned Toronto as the most multicultural city in the world in 2016 after London’s Mayor Sadiq Khan offered up his city for the title.

A bold claim, to be sure. New York, London, Sydney, and Los Angeles – not to mention cities like Singapore, Jerusalem, São Paulo and Mumbai with multiple, distinct cultural and ethnic communities – are all exceptionally vibrant, diverse places. But the Toronto Region’s diversity still stands apart in several ways.

For one thing, the proportion of Toronto’s foreign-born population remains higher than just about any major city worldwide. In the Toronto Region, half of the population were not born in Canada. This is higher than any other North American metro region and greater than London, Sydney, Melbourne, Paris, and Amsterdam. Compared to other Canadian cities, Toronto consistently ranks far beyond in terms of ethnic diversity – only Vancouver comes close.

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How Multicultural is the Toronto Region? Let Us Count the Ways… Again 30

More than 128,000 new permanent residents came to the City of Toronto in 2022, making up 30 percent of Canada’s newcomer total. Montreal, which welcomed the second-largest number of newcomers, had nearly 53,000 – less than half the number of people who moved to Toronto.

Over 250 ethnicities and 190 languages are represented in the Toronto Region – in addition to English and French, the official languages of Canada, one can hear a myriad of languages such as Mandarin, Punjabi, Tagalog, Urdu, Tamil, and many more. Roughly half the population identifies as a visible minority.

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How Multicultural is the Toronto Region? Let Us Count the Ways… Again 31

Embracing Multiculturalism in the Toronto Region

But the numbers only tell part of the story. Spend some time in the Toronto Region, and you’ll quickly realize that our multiculturalism is woven into every aspect of our way of life, whether it’s our food, art, festivals, or businesses.

The Toronto Region is home to numerous neighbourhoods that represent different ethnic communities. From Chinatown, Little Italy, Greektown and Little India in Toronto to communities like Markham and Brampton in the 905, these vibrant enclaves preserve and promote their cultural identities, offering a taste of their respective cuisines, traditions, and languages. Exploring these neighbourhoods provides a glimpse into the multicultural tapestry of the city.

The Toronto Region hosts many cultural festivals annually, showcasing different communities’ traditions, music, art, and cuisine. The City of Toronto hosts the Toronto Caribbean Carnival, Taste of the Middle East, Taste of Italy, the Toronto International Film Festival and more. Outside of Toronto, Markham hosts the Taste of Asia – the largest Asian Festival in Canada – and Brampton hosts the Carabram Festival and Mississauga will hold the annual Japan Festival Canada in August this year.

These events highlight the city’s multicultural heritage and offer residents and visitors a chance to experience a global array of cultures. At these festivals, one can sample an extensive array of international cuisines. From Thai to Ethiopian, Korean to Lebanese, a vast range of dining options cater to diverse tastes and preferences.

Multiculturalism is also a driving force in the Toronto Region’s business ecosystem. From a diverse workforce and multilingual customer service to international trade and cultural entrepreneurship, businesses in the region actively embrace and leverage the opportunities its multicultural population presents. Companies who expand here view the region’s multiculturalism as an asset, recognizing the value of diverse perspectives, experiences and cultural backgrounds.

The Toronto Region’s inclusive policies foster a sense of belonging and ensure equal opportunities for all its residents. The region takes steps forward by actively promoting diversity and tackling discrimination through legislation and initiatives. Inclusive policies address issues such as employment equity, 2SLGBTQ+ rights, accessibility, and immigrant integration. The Toronto Region’s commitment to inclusivity is reflected in programs that support marginalized communities, provide language services, and create safe spaces for diverse populations. These policies promote social cohesion, empower individuals, and contribute to making the Toronto Region a welcoming and inclusive city.

Residents in the Toronto Region – and Canadians as a whole – value and celebrate diversity like few other places on the planet. As the CEO of Toronto’s MaRS Discovery District, Yung Wu, said, “Canadians are wired differently. We embrace difference differently. We assimilate differently. We approach change differently.”
Toronto is home to Canada’s largest 2SLGBTQ+ population and was ranked the third most 2SLGBTQ-friendly city in the world by Nestpick after Madrid and Amsterdam when considering factors such as Dating, Nightlife, Openness in the City, Safety, and 2SLGBTQ+ Rights.

Expanding in the Most Diverse City in the World­­

Our strength in technology, talent, and tolerance (Canada is also the most educated country in the OECD) is proving to be a pivotal asset in today’s economy. The region is home to leading industries such as finance, technology, healthcare, education, and entertainment. These sectors provide a solid foundation for investment opportunities, offering stability and growth potential.

The City of Toronto’s financial district, for instance, is the second largest in North America, attracting domestic and international investors seeking opportunities in banking, fintech, and investment management.

In recent years, Toronto has witnessed significant growth in its technology sector. The city has become a hotbed for tech startups and innovation hubs, fostering advancements in artificial intelligence, machine learning, blockchain, and more.

Companies in the Toronto Region’s tech scene benefit from the region’s multicultural talent pool and government support, incubators, and accelerators that nurture entrepreneurship and provide access to funding.

Access to talent – especially a broad array of skills and perspectives that can help boost innovation – is something all globally competitive companies are looking to leverage. When MIKADO International, an award-winning, minority and women-led global marketing and advertising agency, was looking for a new office in North America, they chose Toronto because of its multicultural population. From our region, MIKADO can hire team members that can service customers in a wide variety of languages. The Toronto Region has also become a top destination for clinical trials because of our large multiracial and multiethnic population, providing an exceptionally diverse subject pool.

The Toronto Region’s multiculturalism creates unique opportunities for businesses. The city’s diverse population brings together a wealth of perspectives, skills, and ideas from around the globe. This diversity fuels innovation and fosters a dynamic business environment. Investors can tap into a vast talent pool and expertise, making Toronto an ideal place to launch startups, expand existing businesses, or invest in emerging sectors.

Whether you’re looking to work, study, play, or create, the Toronto Region allows you to connect to people, places, and ideas from around the world in incredible ways. It makes this one of the most interesting places to live and helps our businesses grow and thrive. Our region can hold onto more of our talent because, simply put, they can find themselves here.

Most multicultural city in the world? Yeah, we’ll take it.

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Article co-authored with Ashleigh Ryan

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5 Reasons Why Young People Stay in the Toronto Region https://torontoglobal.ca/media-center/5-reasons-why-young-people-stay-in-the-toronto-region/?utm_source=rss&utm_medium=rss&utm_campaign=5-reasons-why-young-people-stay-in-the-toronto-region https://torontoglobal.ca/media-center/5-reasons-why-young-people-stay-in-the-toronto-region/?noamp=mobile#respond Fri, 02 Jun 2023 01:55:00 +0000 https://torontoglobal.ca/?p=26275

A recent report by Youthful Cities and RBC ranked Toronto the number one spot for young people to live and work. The Urban Work Index looks at a number of characteristics from 30 Canadian cities, including affordability, education and training, good youth jobs, entrepreneurial spirit, economy, equity and diversity, health, transportation and digital access.

The report outlines why Toronto is so attractive to young people to move to, but questions why they choose to stay. Well, we have the answers. Here are five reasons why young people flock to the Toronto Region for good.

Education

There is no shortage of top-notch education in a wide variety of fields with 18 colleges and universities in and around the Toronto Region. Whether it’s a Bachelor of Commerce at University of Toronto’s renowned Rotman School of Management or a Bachelor of Animation at Sheridan College – also known as the “Harvard of Animation” – there is something for everyone at postsecondary institutions in our region.

More than 370,000 international students choose to learn their desired skill in the Toronto Region, and Canada’s favourable student immigration policies make it easy to stay. In 2022, over 46,000 international students in the Toronto Region held a Post-Graduate Work Permit, allowing them to work in Canada for any employer for up to three years. After the three years is up, many choose to apply for permanent residency to continue their career that was built here.

Diversity

The Urban Work Index marks that diversity is the fourth most important trait that young people value in their place of residence, even more than education. If young people are looking for diversity, there is nowhere in the world more diverse than the Toronto Region. The cities of Brampton, Mississauga and Toronto all ranked in the top three spots for equity diversity and inclusion.

Roughly half of the Toronto Region is foreign born, with over 250 ethnicities and 190 languages represented. Residents of the Toronto Region feel at home here because they can find a small piece of their home wherever they go.

Mississauga has the largest number of Japanese companies in Canada, Brampton’s population is 38 percent of South-Asian descent, the most common language in Markham is Cantonese. All these communities are the reason why young people from all over the world feel comfortable staying in the Toronto Region.

Transportation

The formerly stated cities and more make up the Toronto Region, which means that they are all accessible by GO Transit, our regional transit system comprised of over 1,200 kilometres of transit routes and over 6,000 services per week. GO trains and buses allow young people to live anywhere in the Toronto Region while working elsewhere with ease, as GO trains travel beyond the region into the cities of Hamilton and Waterloo.

Climate action was noted as an important factor for young people, which goes hand in hand with public transportation. GO Transit’s operator, Metrolinx, announced in 2017 a target of having electric trains running every 15 minutes in both directions within the most heavily travelled sections of the GO train network.

With GO Transit across the region and TTC in Toronto, young people may never have to drive again – and if they do, they will be living in the region that produced Canada’s first zero-emission vehicle. It’s safe to say the options are endless when it comes to transportation in the Toronto Region.

Economy

The Toronto Region is the second-largest financial centre in North America, and the largest in Canada. As Canada’s financial centre, the Toronto Region’s diverse industrial make-up contributes about 20 percent to the country’s total GDP.

In an age of economic uncertainty for young people, the Toronto Region’s economy is resilient. We surpassed pre-pandemic levels of employment by the end of 2021 and our job numbers continue to grow steadily.

With 38 percent of Canada’s multinational headquarters and nearly half of Fortune 500 companies located in the Toronto Region, there is ample opportunity for young people to enter the workforce and join an economy they can count on.

Entrepreneurial Spirit

Young people want to be in the room where it happens, and at the risk of boasting, that room is most often in the Toronto Region.

For example, Sheridan Animation grad, Domee Shi, became the first woman to solely direct a Pixar film and went on to win an Academy Award for her 2018 short film Bao. Shi is just one of countless students from the Toronto Region who use their experience here to innovate, inspire and do something that has never been done before.

In the Toronto Region, we believe that quality of life plays a role in innovation and entrepreneurship. Home to five major professional sports teams, countless theatres and event venues – including the oldest operating theatre in North America, the Royal Alexandra Theatre – young people in the Toronto Region can enjoy their five to nine after their nine to five.

Learn more

It is no question as to why young people want to stay in the Toronto Region with its cities dominating the leader boards of the Urban Work Index. Want to learn more about quality of life across the Toronto Region? Click here.

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Building Long-Lasting Change for Black Owned Companies in the Toronto Region https://torontoglobal.ca/media-center/building-long-lasting-change-for-black-owned-companies-in-the-toronto-region/?utm_source=rss&utm_medium=rss&utm_campaign=building-long-lasting-change-for-black-owned-companies-in-the-toronto-region https://torontoglobal.ca/media-center/building-long-lasting-change-for-black-owned-companies-in-the-toronto-region/?noamp=mobile#respond Thu, 09 Mar 2023 01:00:00 +0000 https://torontoglobal.ca/?p=26243

On March 1st, at the end of Black History Month, unfortunately the conversations about amplifying Black voices and Black owned businesses in Toronto Region often come to a halt. We spoke with Chris Strikes, CEO and Founder of Callowgrove Entertainment Inc. about his experience as a Black entrepreneur in the Toronto Region. Chris’ insights highlight a need for further conversations and change to occur not only during Black History Month, but all year round.

What is Callowgrove and what is its mission?

Callowgrove Entertainment Inc. is a Toronto-based boutique production company in toronto region, specializing in creating compelling films, music videos, and branded, digital content.

Callowgrove strives to give value back to our community and impact society in positive ways by unearthing little-known or forgotten stories of Black and Caribbean people in toronto region. Some of our most notable projects include the Black Experience Project short documentary, Becoming a Queen feature-length documentary, and the wildly popular award-winning CBC short documentary, Patty vs. Patty. We pride ourselves on shedding an authentic light and perspective on the characters and stories we share.

Tell us about your personal and professional journey to present day.

I developed a strong interest and love in making videos and film in high school as a result of our morning announcement program called Switch On in toronto region. I went to Kipling Collegiate Institute and at the time we were one of, if not the only, high school in Toronto to have a TV studio in it, so we did our announcements on TV with a program called Switch On, instead of over the regular P.A. system in toronto region.

Black Owned Companies

It was a student run show both in front of and behind the camera, under the guidance of our comm-tech teacher. This show also counted as a class credit and it was one of the classes I really excelled at, learning and developing a strong understanding at all positions in the studio in toronto region.

From there, I went on to study the Radio and Television, Broadcasting and Film Program at Centennial College. I bought my own high-end camera (a Canon XL2), shooting videos and self-learning how to edit videos. Simultaneously, I was interning as a production assistant on music video and commercial sets, learning from Canadian directors, writers, and filmmakers, such as Randall “RT!” Thorne and Director X (known as Little X at the time). With all this real-world education and opportunity to build my network, I concluded my college program to further pursue a career in the film industry.

I continued shooting independent music videos while working as a production assistant on larger productions. I’ve worked with the likes of Kardinal Offishall, Karl Wolf, Ray J, Machel Montano and Dexta Daps, to name a few. Eventually, producing and directing music videos led to directing narrative short films, documentaries, and branded content for different brands and corporations.

Since then, I directed and edited my first feature-length documentary and other such projects, culminating in my most recent achievement – a CBC short documentary, Patty vs. Patty. I’m proud to say that the latter documentary has gone on to win a number of awards and this year is nominated for a Canadian Screen Award for Best Short Documentary. I’d love to work with more companies and brands to create emotionally-driven content that incorporates documentary-style elements in telling the story of new products, services, or features they want to advertise.

What are the best parts about being part of the Black owned business community in the Toronto Region?

The best part is defying the odds. Black owned businesses are still a large minority in the wider society. We’re both defying and shrinking the odds against us, contributing to a reality where being a successful Black owned business in Toronto is more achievable for the next generation.

Another key benefit is the ability to address neglected audiences and fill the gaps in the marketplace for our people. Even in working on non-Black productions, my experience allows me the opportunity to advise on culturally and ethnically relevant oversights on film projects that were not Black owned or led.

What challenges have you faced as a successful Black entrepreneur? How did you overcome them?

The challenges come from the broadcast and film sectors. In Toronto and across Canada, we have a huge problem – broadcasters will want newer creatives to partner with more experienced producers or showrunners, but there are only a handful of seasoned Black producers and showrunners with limited capacity to take on new partnerships.

Furthermore, fewer and fewer Black people are being adequately trained to step into these roles, preventing the pool of Black filmmakers from gaining experience. As a result, we are often forced to partner with creatives who don’t understand our culture, our stories, our characters, and the nuances that preserve our history. Black creatives can often end up in a position where they see their ideas and projects include elements that just don’t make sense from a cultural lens, watering down their vision and impacting their message.

It’s still quite a battle, but I try to overcome this by fighting to protect important, culturally creative elements and pushing back if an executive doesn’t understand or disagrees. Sometimes compromises must be made, but spreading awareness of these challenges is a first step to addressing issues that will take a long time to truly overcome.

How can companies build better pathways to success for Black and racialized communities?

I think companies should go out of their way and make the effort to do outreach to build better pathways for Black and racialized communities. If a company wants to engage with the Black community but doesn’t know where to start, the Black Business and Professional Association (BBPA) can connect them with the types of individuals and partnerships they’re seeking.

When building these pathways to success, it’s important to actively avoid tokenism (defined as diversity without inclusion) by listening to the individual and/or community being engaged. Allow the individual or community to make a meaningful contribution, or even take the lead on the project or business process.

And, provide the right education or mentorship for underserved communities. There’s a tendency to think that when a person is trained well, they may threaten your role, job security, control within the business, or other misconceptions. I believe this often isn’t the case – there is room for everyone to flourish. At the end of the day, everyone benefits.

What are your perspectives on equity, diversity and inclusion (EDI)?

EDI is important. Our different unique and culturally informed ways of being can elevate ideas, drive missions, and strengthen projects. Historically, people who have different perspectives or lifestyles have been disenfranchised, dismissed, ignored, or even sabotaged. Whether we acknowledge it or not, this negatively affects everyone in the long run. Diverse representation brings forward a collection of the best ideas and practices for any group, organization, or business, helping all of us move forward more efficiently.

What does Black History Month mean to you?

I have complex feelings about Black History Month. On one hand, it allows for our stories and achievements, our people and our communities to be celebrated. However, it also establishes an excuse to only celebrate and acknowledge Black history for a 28-day period and not a 365-day period.

When speaking to fellow Black creatives, there is a collective irony that Black owned businesses are most busy in February, followed by being largely forgotten every other month of the year. With all the guest speaking and panel invitations, artistic events, screenings – even the invite for me to write this blog – February is like the retail world’s Black Friday (no pun intended) and holiday period of extravagant shopping. It leaves you feeling unappreciated the rest of the year. I do like the more recent idea of Black Futures Month. Without ignoring our past, we look forward to what we want our future to be, implementing meaningful and measurable solutions to create the world that we want to live in.

What do you want to say to other Black owned businesses looking to expand to the Toronto Region?

In Toronto, there does seem to be a genuine effort to build bridges and engage more with Black owned businesses. I’m not sure if that can be said across all industries, but I do believe with the diversity and various cultures that exist in Toronto, it is a great place for Black owned businesses to expand to. I also firmly believe that, as more Black owned businesses develop and expand here, it will exponentially become a better place for Black entrepreneurs to thrive and succeed.

Learn more about Chris’ work at Callowgrove Entertainment Inc. on their website.

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Talking About Equity, Diversity, and Inclusion: Spotlight on Co-Chair Laura Hernández https://torontoglobal.ca/media-center/talking-about-equity-diversity-and-inclusion-spotlight-on-co-chair-laura-hernandez/?utm_source=rss&utm_medium=rss&utm_campaign=talking-about-equity-diversity-and-inclusion-spotlight-on-co-chair-laura-hernandez https://torontoglobal.ca/media-center/talking-about-equity-diversity-and-inclusion-spotlight-on-co-chair-laura-hernandez/?noamp=mobile#respond Wed, 08 Mar 2023 00:55:00 +0000 https://torontoglobal.ca/?p=26237

Introduction of Equity

My name is Laura Hernández, and I am an Economic Development Coordinator. I have been at Toronto Global for about ten months. My job involves developing and implementing initiatives with our municipal partners that enhance collaboration between Toronto Global and other Economic Development Offices. That is precisely what I love the most about my job—building stronger relationships with our stakeholders while identifying opportunities for regional economic development that will have a meaningful impact on the Toronto Region. I have recently been appointed as a Co-Chair of the DEI committee at Toronto Global, and I look forward to finding ways to make an impact here as well.

What does DEI mean to you, and why is it important?

DEI is a discussion of many concepts at once, and I believe it is important to break it down to understand it fully. First, diversity involves recognizing and appreciating differences in people, including their backgrounds, experiences, and perspectives. It is also the presence of variety within groups of people – especially within groups who have been discriminated against or underrepresented.

Equity means ensuring people, regardless of who they are, have access to the opportunities and resources they need to succeed and have a place in society. Equity comes from a mindset of accepting that privilege and barriers exist and as a result, we all don’t start from the same place, but equal access addresses the imbalance.

Finally, inclusion means welcoming and truly valuing people for what they contribute. No matter your race, culture, religion, gender, sexual orientation, age, or disability, you are accepted.

As a woman of colour and immigrant, DEI helps me recognize the unique views I bring to the table from a different context. However, it can be difficult to navigate spaces that are not always welcoming or inclusive, which can lead to a sense of isolation, and sometimes it adds the pressure of feeling like I have to work harder to prove myself.

I’ve been very privileged to have access to resources and experiences that have built who I am today. Still, I acknowledge that not all women in my culture have had the same opportunities. Understanding that is part of my education on this topic.

When I moved abroad, I realized I had so much to learn about how other people see my culture and their ideas about Colombia. It has not always been pleasant to hear negative comments about my home country, but I feel responsible for telling a different story. I am proud to celebrate my background, which is exactly how I experience DEI.

As a co-chair of the Toronto Global DEI committee, I want to cultivate and implement initiatives that create a welcoming and inclusive environment for everyone. It is important to build a place where people feel comfortable sharing their thoughts and perspectives, which allows people to be more creative and disruptive.

When people can be themselves, they come up with unique ways of solving problems. We are a diverse organization, and our teams are full of stories. That is so powerful, and we need to make sure that those stories are being told.

I recognize the importance of implementing strategies and having a set of goals that we want to achieve in the short and long term. That helps us be accountable and to measure progress in our actions.

DEI discussions in the workplace have increased significantly over the last couple of years, and we are very lucky to live in this exciting time. Having the opportunity to talk about these issues and raise awareness about these topics make us a stronger organization.

What does International Women’s Day and this year’s theme of #EmbraceEquity mean to you?

International Women’s Day is an occasion to acknowledge the political, economic, and social challenges women have experienced, which unfortunately, many still experience today. This day matters because it helps us understand that there is still work that needs to be done to achieve equality, especially in gender parity and the wage gap.

This year’s theme, #EmbraceEquity is about championing the idea of equity for women and hopefully materializing it into action. It is true that women experience different circumstances and resources that are not always allocated in a fair way. Equity is not about giving everyone the same thing but giving women what they need, taking into account diverse lived experiences and adapting to situations according to those differences.

What is your approach to bridging cultural differences with international companies hoping to come to Canada?

Cultural differences make Canada and the Toronto Region an ideal destination for international companies. When they relocate or expand their operations here, companies bring their most important asset: people. People with unique backgrounds, ideas, and knowledge strengthen our local ecosystem. My approach to bridging cultural differences is welcoming and learning about their beliefs and values and sharing what we Canadians value in our culture.

The most important element of this approach is to be respectful and open-minded and listen to what others have to say and share. Diversity is our value proposition to international companies, and it comes from the idea that people can feel at home and safe here.

Tell us about a family/community/cultural tradition, holiday, or celebration you look forward to most each year.

The celebration I look forward to most each year is New Year’s Eve. It is all about goals and a positive mindset for the coming year. I love it!

In Colombia, we have some tricks and rituals to help ourselves out and make sure the new year will be a blast. My favourite tradition is eating 12 grapes at the turn of the year. We make a wish that we want for each of the 12 months of the year. After wishing our family and friends a happy new year, we sit together and eat our grapes thinking about our wishes. Some Colombians take that very seriously and do it at each strike of the clock at midnight, which sometimes is quite challenging to eat 12 grapes in 12 seconds. I love to take my time and put a lot of thought into those wishes.

Where/what is your favourite place/memory in the Toronto Region, and why?

My favourite places in the Toronto Region are the Distillery District and St. Lawrence Neighbourhood. To me, it is a great example of a 15-minute city! You can access entertainment, cool shops, restaurants, parks, schools, public transit and highways, all in one area. It was one of the first places in Toronto I explored when I moved here, and it holds a special place in my heart.

Tell us something that most people would be surprised to learn about you. How many languages do you speak?

I am a fast learner, but I did not realize this until I moved to Toronto. When I came to Canada, I had to start again by learning the language, adapting to the culture, and learning how everything works here. I loved the challenge and became fluent in English in six months! I was lucky to have so much support from my family and went to an excellent ESL school. Since then, I have built the skills to learn new things quickly. The challenge and opportunity to come to Toronto made me more confident and empowered with who I am.

Tell us about your family/children/pets.

Like many immigrants, I handle a split heart when talking about family. Most of my family lives in Colombia, and I miss them every day. But I am also fortunate to have my partner James, his family, and our beloved cat Gus.

What’s your personal mantra or favourite quote?

Trust the process and “As long as you are still alive, you have the chance to start again.”

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